About the studies
About the studies
Basic information
Management and Sociology in Business and Media is a genuine response to the current demands of the job market. The program integrates knowledge from the fields of management and contemporary sociology of media and digital technologies with practical business applications. Its interdisciplinary foundation, deeply rooted in the social and media dimensions of business activities, offers a unique proposition in the educational services market.
Our graduates are specialists with broad horizons, capable of leveraging their academic and practical competencies. They are quick learners, adaptable to new skills, and embody the principle of lifelong learning.
Participants of the Management and Sociology in Business and Media program at Kozminski University:
- Gain interdisciplinary knowledge, enabling them to adapt flexibly to the evolving job market and acquire new qualifications throughout their careers.
- Enhance their competencies in utilizing modern information and communication technologies, as well as creating content disseminated through these channels.
- Prepare to launch their own businesses in the field of new media.
- Develop their communication skills.
- Learn to gather and analyze information and effectively formulate messages—both written and verbal.
- Have the opportunity to complete mandatory internships in traditional and new media, as well as in companies specializing in digital research and communication technologies.
Graduates receive a Bachelor’s degree in Management and Sociology in Business and Media.
Oferta stypendialna
Dni otwarte
O uczelni
Program highlights
The program is characterized by a significant number of discussion and workshop-based classes, combining management theory and practice with knowledge about the activities and roles of traditional and new media.
During the program, students have the opportunity to meet renowned sociologists, journalists, business practitioners, and media managers. Recently, the group of guest speakers included Marcin Bąkiewicz, Music Director of Antyradio, who has also served as Editor-in-Chief and Program Director of the station since September 2021.
The program is supported by the Kozminski University Council for Marketing and Digital Transformation, which actively enhances educational and scientific activities through expert lectures and online meetings with students.
Lecturers in this program possess not only extensive theoretical knowledge but also practical experience. They actively contribute to public discourse by commenting on current events in traditional and digital media.
Some classes are conducted using innovative, interactive teaching methods, including virtual reality technology.
Kozminski University students have the opportunity to complete mandatory internships in traditional and new media, as well as in companies specializing in digital research and communication technologies.
Classes are held in professional media studios and computer labs equipped with hardware and software widely used in the digital economy era.
Kozminski University has the authority to confer doctoral and postdoctoral degrees in management sciences within the management discipline, as well as a doctoral degree in social sciences within the sociology discipline.
The partners of the program
Gemius - an international research and technology company that conducts cross-media audience measurement and provides advanced marketing solutions.
Kuźniar Media Group – brings together several brands under one roof: the boutique creative agency Kuźniar Media, the premium content podcast hub Voice House, and the travel agency goforworld. It specializes in producing premium podcasts, unique video productions, brand communication, influencer marketing & management, event hosting, and organizing corporate and personal trips.
The Kuźniar Media agency, founded by Jarosław Kuźniar, develops tailored, comprehensive marketing strategies for businesses and personal brands, managing their implementation. It creates top-quality products and ensures effective online and offline communication. The agency specializes in training leaders in public speaking, storytelling, personal branding, and podcast production. It represents entrepreneurs and ambitious creators, helping them share their stories effectively. More Information
Voice House – an independent premium podcast network that is part of Kuźniar Media Group. It creates audio, video, and live content for brands and creators – from show concepts to production, post-production, graphic and musical design, and distribution.
Voice House also publishes its own premium podcasts and videocasts, focusing on substantive content and providing a platform for experts in various fields. Original series such as Technologically and Economically rank high in popularity charts. The innovative podcast Not So Artificial Intelligence drew attention to AI in podcasting as early as 2020, while groundbreaking shows like AI in Brief and Ukraine in Brief are the first in Poland to be supported by AI, featuring a digitally generated voice of Jarosław Kuźniar. More Information Grupa CANAL+ Polska – a leading producer of premium TV channels and thematic channels, offering a unique combination of premium programming content, innovative technology, and an extensive distribution network. CANAL+ Polska Group serves over 2.7 million customers (data as of December 31, 2020) and is the second-largest pay-TV provider in Poland, holding a 20.4% market share in traditional pay-TV services. More Information
Newspoint – a company providing comprehensive media monitoring and research services, including internet monitoring (social media, forums, blogs, portals, and websites), press, radio, and TV monitoring, in-depth media reports and analyses, as well as research services based on quantitative and qualitative methods, such as content analysis, text mining, social media analytics, and influencer mapping. Newspoint monitors 75 languages across 170 markets. More Information
brief.pl – one of Poland's most important media platforms focusing on marketing, business, and new technologies. It is the publisher of Brief.pl and the organizer of the 50 Most Creative in Business ranking and the Dream Employer project. More Information
mElements S.A. – a technology company within the mBank Group, specializing in creating innovative solutions to improve shopping experiences in e-commerce. Its most well-known product is the paynow payment integrator. More Information
Who are these studies for?
A word from the leader of the program
We live in the digital age, immersed in a world of media and information and communication technologies that accompany us from dawn to dusk. The architecture of the digital world also brings new market and social realities: social media, cloud computing, big data, mobile technology, real-time computing, digital communications, and the Internet of Things are just some of the phenomena explored within the scope of the sociology of business and media.
During your studies, you will learn how to design effective business communication, utilize digital public relations tools, and conduct research on social phenomena and online communities. You will explore the functioning of business organizations and individuals in economic, social, and political spaces, the cultural and educational role of media, and the interactions between humans and technology. You will also discover how to apply digital tools such as big data, data science, and business intelligence in analyzing and visualizing social phenomena.
Management and Sociology in Business and Media at Kozminski University sets new educational trends in management and digital sociology. Graduates of our program are competent, creative, and challenge-ready professionals prepared to work in media, business, and research institutions.
What do you gain from your studies?
During the program, you will acquire knowledge, skills, and social competencies in areas such as:
- Social communication and traditional and new media
- Creating and analyzing information, as well as information and communication technologies
- Media studies, journalism practices, and contemporary media development trends
- Sociological research on the Internet and the networked society
- Sociology of organizations, entrepreneurship, and business
- Basics of internet marketing and e-business
- Creative project thinking (e.g., design thinking and service design)
- Psychology of media and communication
- Media management and media economics
- Designing communication strategies and digital public relations activities
- Applying big data and data science in business and media projects
- Elements of popular culture and sociology of consumption
- The role of media in crises
- Methodology and methods of social research, as well as social diagnostics
Career opportunities after your studies
After completing their studies, graduates of this program can pursue careers in companies and institutions operating within the information society, such as:
- advertising and PR agencies
- companies specializing in internet marketing
- consulting firms
- traditional and digital media
- research, training, and consulting centers
- editorial teams for websites and online portals
- e-commerce businesses
- institutions involved in online trading
- organizations within the digital economy
- government and local administration
- non-governmental organizations
- other roles related to media and social communication
Program structure
The process leading to the achievement of learning outcomes assumes the realisation by students of the following classes: general, basic, directional and general classes. Each group contains both obligatory classes as well as optional classes that can be chosen by the student according to the rules specified in the programme. Students interested in taking part in an international exchange programme, after obtaining the Rector's consent for an Individual Study Organisation (IOS), have the possibility to realise part of the study programme at other universities.
Classes take place from Monday to Friday in the morning and in the afternoon.
Community
Leading Lecturers
Stanisław Jędrzejewski is a professor of social sciences. He graduated in 1970 from the Institute of Sociology at the University of Warsaw. He obtained his doctoral degree in 1982 and his postdoctoral degree in 2003. He lectures at the Leon Koźmiński Academy in Warsaw. He is the author of numerous articles, reports, monographs on radio and new media, including the monograph From Marconi Radio to Streaming Media. Technological revolution, evolution of transmission and reception (Warsaw 2020). He worked at the Institute of Journalism and Social Communication at the Catholic University of Lublin (1998-2012), at the Centre for Research on Communication and Society at the University of Minho in Braga, Portugal (2009-2011). He was a member of the Management Board of Polskie Radio S.A. (1994-98), Director of Programme I of PolskieRadio (2003-2005) member of the National Broadcasting Council in 2005 and Chairman of the Supervisory Board of Polskie Radio SA (2011-2014). In 1995-2007, he was a member and Vice-Chairman of the Radio Commission of the European Broadcasting Union in Geneva. He is a member of several editorial boards of academic journals, including Radio Journal: International Studies in Broadcast&Audio Media and Central European Journal of Communication.
Translated with www.DeepL.com/Translator (free version)
Head of the Department of Social Sciences, a sociologist who has been living and working in Poland for over 20 years, a researcher, and the author of numerous publications in the field of economic sociology. He has written extensively on Polish politics, society, and economy, as well as topics related to Central and Eastern Europe.
He has published two books: Poland’s Return to Capitalism: From the Socialist Bloc to the European Union and Privatising Capital: The Commodification of Poland’s Welfare State. Currently, his research focuses on welfare state models in the European Union and Poles’ attitudes toward socio-economic issues.
He has taught several courses in English and Polish at Kozminski University, including Introduction to Sociology, Economic Sociology, Cross-Cultural Management, and European Society and Culture.
Media expert, journalist, media educator, researcher and academic teacher, certified tutor. Research and didactic employee (assistant professor) in the Department of Social Sciences at Kozminski University in Warsaw. Head of first- and second-cycle studies: Management - Sociology of business and media. Member of the Polish Society for Social Communication, the Polish Society for Educational Media and Technologies. President of the Management Board of the Quantum Institute for Social Analyses. Expert, researcher, trainer in grants and projects of the National Centre for Research and Development.
Master's degree in organisational and labour psychology and PhD in management sciences from the University of Warsaw. Senior lecturer in the Department of Social Sciences at Kozminski University. Creator and manager of postgraduate studies in the field of human resource management and employee development - Human Resource Management for Human Resource Managers and Training and Development Manager.
Business trainer with 20 years of experience and a wide and varied background. Author of comprehensive training programmes in the area of managerial competences as well as individual training concepts. Conducts training courses for leading clients from various types of industries.
Specialises in such employee development areas as managerial competencies, teamwork improvement and human resource management. He conducts research on organisational policy and the determinants of professional success, as part of which he adapts foreign research tools to Polish conditions.
An expert in work and organizational psychology, managerial competency development, team collaboration, psychological capital, and workplace well-being.
She serves as the Director of the Center for Coaching and Mentoring at Kozminski University.
The author of numerous academic and popular science publications, she is also a member of the Polish Society of Positive Psychology.
Doświadczony dziennikarz, publicysta i redaktor programów telewizyjnych i radiowych, aktywny w branży medialnej od 1994 roku. Jest mentorem Szkoły Głównej Handlowej, wykładowcą Uniwersytetu Warszawskiego, dzieląc się swoją wiedzą na temat ekonomii i zarządzania mediami, sztucznej inteligencji w mediach, sztuki wystąpień publicznych oraz RTV w internecie. Posiada bogate doświadczenie w zarządzaniu zespołami redakcyjnymi i budowaniu strategii programowej, które zdobywał m.in. jako Dyrektor Muzyczny w Radiu Dla Ciebie oraz jako z-ca Szefa Programu RDC. Był prowadzącym popularne audycje radiowej "Jedynki" Pierwszego Programu Polskiego Radia, twórcą programów w Telewizji Polskiej i Telewizji Polsat 2. Ma szerokie kompetencje w zakresie zarządzania nowymi technologiami radiowymi.
Head of ASZdziennik
Absolwentka Lingwistyki dla biznesu i Lingwistyki w komunikacji specjalistycznej na Uniwersytecie Łódzkim (języki angielski i niemiecki) oraz studiów podyplomowych Marketing internetowy w Szkole Głównej Handlowej w Warszawie. Doświadczenie zawodowe zdobywała m.in. w branży nieruchomości, a także w Grupie naTemat, gdzie zaczynała jako specjalistka mediów społecznościowych i prowadziła autorski cykl wywiadów "Na dwa głosy". Następnie rozpoczęła pracę w dziale sprzedaży reklam w Grupie. Od roku pracuje na stanowisku szefowej sprzedaży i produktu w satyrycznym serwisie ASZdziennik, gdzie wzmacnia pozycję marki w mediach społecznościowych i rozwija strategię serwisu, który pozycjonuje się już nie tylko jako medium, ale również influencer.
Social media manager, content creator, specjalistka ds. produkcji materiałów audiowizualnych, wykładowczyni akademicka. Z wykształcenia dziennikarka i socjolożka. Od 2015 r. związana z szeroko pojętą komunikacją i światem marketingu. W swoim portfolio ma zarządzanie mediami społecznościowymi organizacji i marek osobistych, w tym Ministrów RP i prezydentów miast. Pracowała przy projektach m.in. dla Voice House, mBank, E. Wedel i m.st. Warszawa. Interesuje się wykorzystaniem narzędzi AI do kreacji social media. W Akademii Leona Koźmińskiego prowadzi ćwiczenia Narzędzia Social Media Managera w Katedrze Nauk Społecznych.
Gemius SA
Kierownik Projektów TV
W Gemius odpowiada za kreowanie nowej wizji adserwingu w Gemius, w oparciu o nowe trendy na rynku mediów cyfrowych. Wykorzystując najnowsze dostępne technologie, zapewnia, zgodność AdOcean z wymogami i wyzwaniami stawianymi przez rynek. Wspiera organizację i klientów w tworzeniu i wdrażaniu nowoczesnych rozważań, takich jak DAI, FAST Channel czy Virtual Product Placement.
Z mediami związana od 22 lat współpracując z nadawcami radiowymi, telewizyjnymi, wydawcami prasy i producentami filmowymi.
Anita Deja is a highly skilled Business Intelligence professional with expertise in data modeling, data visualization, and project management. She has extensive experience working with BI tools such as Tableau, Power BI, and MicroStrategy. Throughout her career, she has led data-driven initiatives across various industries, driving automation, reporting, and real-time data monitoring. Known for her strong analytical skills, problem-solving ability, and "yes we can" attitude, Anita excels in cross-functional collaboration, always prioritizing what’s best for the company while fostering a data-driven organizational culture.
Admission
The employees of the Admission Office are available during the office hours (9:00 - 16:00 from Monday till Friday), via e-mail ([email protected]) or by calling +48 22 519 22 61. You can also visit the Admission Office in person - book an appointment here.
Admission is based on the results of the matriculation exam (matura) in three different subjects chosen by the candidate among all of the subjects in the examination.
Qualifying points are calculated based on the percentage results from the matriculation certificate (nowa matura) as follows:
-
1% at the basic level = 1.5 points;
-
1% at the advanced level = 2 points;
-
1% at the bilingual level = 2.5 points;
-
1% at the advanced level of Mathematic = 3 points.
Calculate your qualifying points (only for Polish "Nowa Matura" results)
Grades obtained as result of the "old matriculation", International Baccalaureate system or a foreign high school diploma are also converted into qualifying points.
Admission to Bachelor programs is based on ranking lists created on the basis of the results of high school final examination. Candidates who obtain the highest number of recruitment points and complete the enrolment process by the specified deadline will be admitted to the program. A minimum of 350 recruitment points is required to participate in the admission process. Enrolment will continue until the limit of places is reached.
Due to changes in higher education law introduced on 01.07.2025, candidates applying to Bachelor or Integrated Master programs based on documents issued in countries outside European Union, EFTA, OECD, Ukraine or China must pass a test of knowledge before being included in the admission process. The questions are related to general social sciences at high school level and cover following topics: the structure of the state, the law, public institutions, international organisations, the role of the citizen and citizen rights. The test is conducted online, it is limited to 20 minutes and is composed of closed-ended questions. Candidates need at least 30% of correct answers to pass and only after passing the application will be moved into the next step of admission process. The test will be issued to candidates after initial evaluation of the application.
During the application process candidates must fill in the application form and submit complete set of documents including:
- original high school diploma or an official duplicate and transcript of records issued by the candidate's high school or notary proved copies
- translation of a foreign high school diploma into Polish or English
- written information from the director of NAWA about the educational certificate confirming eligibility to apply for studies OR the decision on recognition of the certificate issued by the Office of Education in Poland - not applicable to International Baccalaureate, European Baccalaureate or certificates issued in European Union, EFTA, OECD, China and Ukraine More information
- copy of a national ID or passport
- proof of payment of the admission fee (non-refundable)
- certificate confirming proficiency in English*:
- IELTS Academic certificate – at least 6,5 overall band;
- TOEFL iBT certificate - at least 87 points;
- TOEIC certificate – at least 785 points in "Listening & Reading" and 150 points in "Speaking" and 160 points in "Writing"
- LanguageCert (PeopleCert Qualifications (PCQ)): LanguageCert International ESOL Communicator B2 (4-skill exam) or higher, LanguageCert Academic B2 or higher, LanguageCert Test of English B2 or higher;
List of other accepted certificates
- Cambridge certificates: B2 First (FCE), C1 Advanced (CAE), C2 Proficiency (CPE), B2 Business Vantage (BEC Vantage), C1 Business Higher, Certificate in English for International Business and Trade (CEIBT);
- Pearson Assessment English: Pearson English International Certificate - Level 3, Pearson Test of English Academic - at least 59 points;
- LCCI certificates: English for Business Level 2 or higher, Foundation Certificate for Teachers of Business English (FTBE);
- European Consortium for the Certificate of Attainment in Modern Languages – Level B2 (Vantage) or higher;
- telc GmbH certificates: Certificate in English, Certificate in English for Business Purposes, Certificate in English for Technical Purposes, telc English, telc English Business, telc English Technical, telc English University;
- Trinity College London: ESOL Skills for Life – Level 1 (B2) or higher, Integrated Skills in English (ISE) – ISE II or higher, ISE Digital – above 80 points (B2);
Applicants may be exempt from submitting a certificate of English proficiency if they meet any of the following conditions:
- Obtained at least 95% at the basic level or 80% at the extended level in English on the Polish Matura exam;
- Hold an International Baccalaureate (IB) or European Baccalaureate (EB) high school diploma or completed bachelor/master degree in English in an EU or EFTA country, or in the UK, Ireland, the USA, Canada, Australia, or New Zealand;
*The above mentioned certificates are valid for applications to the Bachelor in Management program. If you are applying for the Bachelor in Management with "Sustainable business" major, different requirements for proof of English language proficiency are in order - you can verify them here.
Tuition fee should be transferred to the individual student account which is assigned and sent to the student together with the admission decision.
In case of visa, accommodations and other daily issues we encourage to contact our Welcome Point.
Candidates applying to Bachelor or Integrated Master based on documents issued in countries outside European Union, EFTA, OECD, Ukraine or China must pass a test of knowledge before being included in the admission process. The test is conducted online, it is limited to 20 minutes and is composed of closed-ended questions - only one answer correct, no negative points for incorrect answers. You need at least 30% of correct answers to pass and only after passing your application will be moved into the next step of admission process. The questions are related to general social sciences at high school level and cover following topics: the structure of the state, the law, public institutions, international organisations, the role of the citizen and citizen rights.
Candidates applying to Bachelor or Integrated Master based on documents issued in countries outside European Union, EFTA, OECD, Ukraine or China must also submit written information from the director of NAWA about the educational certificate confirming eligibility to apply for studies OR the decision on recognition of the certificate issued by the Office of Education in Poland (not applicable to International Baccalaureate, European Baccalaureate or certificates issued in European Union, EFTA, OECD, China and Ukraine). This opinion must be provided to the university before admission and will also be crucial during student visa application. More information on the procedure is available on the website of National Agency for Academic Exchange (NAWA).
Foreigners who need a visa to study in Poland are additionally required to make payment of tuition for one full year of studies before we can issue documents necessary in the visa application process i.e. invitation to come to Poland and the admission decision. Admission commission issues a conditional acceptance letter including individual account number to which the payment should be transferred in Polish Złoty (PLN) calculated according to the exchange rates of the National Bank of Poland (www.nbp.pl). In case the candidate is denied a visa tuition is returned. Admission fee is non-refundable.
Start your university application journey today — no need to wait for your high school final results! Simply create an account on our admission portal and start filling in the application form.
Start the application by selection of your study program. If you are applying for a full-time studies, the admission is based on ranking lists. You can choose up to three study programs, to which your application will be considered in order from the most to the least preferred.
Fill in the application form with your data. Upload the scans of necessary documents to the admission portal. Scans must be clear, legible and of good quality, otherwise they will not be accepted in the admissions process. You can use free applications such as Camscanner.
Make sure the photo meets the official requirements described in the application form (format as national ID or passport photo).
The Admission Committee will evaluate your application and attached documents. If your application has been completed correctly you will receive confirmation and it will be considered during next admission batch, in accordance to the admission schedule.
Candidates applying based on documents issued in countries outside European Union, EFTA, OECD, Ukraine or China take the knowledge test at this stage.
If the application is completed incorrectly you will receive request to correct it before it will be considered in the admission process.
On the day of the admission announcement, you will be informed of the results of your recruitment. You will be ranked according to your preferences and number of admission points.
If you have been placed on the ranking list, you will need to complete the recruitment formalities before official enrolment. If your number of admission points is lower than the admission threshold for the programs of your choice, you will be able to reapply in following batch.
You will receive a contract to sign electronically and details of how to deliver documents and cover tuition fee. In order to be accepted as a student, you must complete all the steps, including submitting of all required documents to the Admission Office (in person or by post) by the deadline of the batch.
Once you have completed all above mentioned steps and paid the tuition, the admission process is finished and you can look forward to the first bell.
If you need any extra documentation (e.g. for a visa), reach out to us – we’re here to help.
Didn't qualify in particular intake? Did you get into your second choice program? You can join the next batch of admission. To do so, log in to the Admission Portal and reapply. The admission period will continue until the limit of places is reached.
Admission schedule for full-time Bachelor programs in academic year 2025/2026 (text version):
1) First intake:
If you already have completed your higher secondary education apply now! If you are this year's high school graduate, create an account and submit your results later to qualify for the closest intake.
- Registration starts: 03.03.2025,
- End of registration: 30.05.2025,
- Application verification: from 02.06.2025 to 04.06.2025,
- Admission announcement: 05.06.2025,
- Contract signing: until 12.06.2025,
- Document submission: until 23.06.2025.
2) Second intake:
This intake is aimed at this year's secondary school graduates and for those who missed the first intake - this is your chance to study at Kozminski University!
- Registration starts: 30.05.2025,
- End of registration: 13.07.2025,
- Application verification: from 14.07.2025 to 18.07.2025,
- Admission announcement: 21.07.2025,
- Contract signing: until 27.07.2025,
- Document submission: until 31.07.2025.
3) Third intake:
If you did not manage to secure a place in previous intakes or have just decided to study, it's not too late. This intake is for you!
- Registration starts: 14.07.2025,
- End of registration: 10.08.2025,
- Application verification: from 11.08.2025 to 16.08.2025,
- Admission announcement: 19.08.2025,
- Contract signing: until 24.08.2025,
- Document submission: until 29.08.2025.
4) Fourth intake:
Admission continues until the admission limit is reached, starting from 1 September and no longer than 30 September 2025.
Tuition and Scholarships
| I year | II year | III year | |
|---|---|---|---|
| Tuition per semester in full (PLN) | 19 400 PLN | 21 400 PLN | 23 400 PLN |
| Tuition per semester paid in 5 installments (PLN) | 5 x 3 980 PLN | 5 x 4 380 PLN | 5 x 4 780 PLN |
| Admission fee: | 85 PLN |
Check out our scholarship opportunities
