is a new form of long-term cooperation, which means an opportunity to position a company not only around our brand, but also around the values and achievements of Kozminski University. This is much more than substantive cooperation, presence in the community of students and alumni of the university, or sponsorship of an event or a selected program. It is the sponsor's image presence in all our areas of activity.
Half of the funds raised from patronage and sponsorship will be transferred by the university to the ALK Development Foundation, and then included in the pool of funds of the ALK Perpetual Fund. In this way, we secure stable, long-term financing for the university's development for the future.