Luxury Management Major

Luxury Management - Major on the Bachelor in Management Program

About the major

Luxury Management is a bachelor-level major designed in response to the active growth of the luxury goods market in Poland and globally. The value of the Polish luxury market has exceeded PLN 50 billion in recent years and continues to grow, covering sectors such as fashion and accessories, premium cosmetics, jewellery, watchmaking, automotive, design, art market, luxury real estate and hospitality.

Most luxury management programs in Poland are offered at the master’s or postgraduate level. This major allows students to gain specialized knowledge already at the undergraduate level and enter the premium sector well prepared.

The program addresses key industry challenges: digitalization, e-commerce growth, generational change among clients, and the increasing importance of sustainability and ESG strategies

Please be advised that the major will launch only if a minimum amount of 17 students sign up for the major.

A word from the major's leader

PhD Zofia Przymus

Today, luxury is not only about prestige – it is about strategy, technology, responsibility and a deep understanding of clients. The Luxury Management major combines strong management foundations with in-depth knowledge of premium brand strategy and the expectations of HNWI and UHNWI clients.

Our goal is to educate modern managers capable of building symbolic brand value, managing customer experience and developing luxury businesses in an international environment.

Unique values

  • Students gain a strong focus on luxury and premium markets.
  • Students carry out group projects, work on case studies illustrating real organizational behavior, conduct debates and professional presentations. In this way, students learn how to analyze the organization and are encouraged to look for new and non-standard solutions.
  • The major is a combination of business, creativity, design and technology and puts great emphasis on digital and e-commerce.
  • Students of this major will learn about sustainability and innovation in luxury.
  • Luxury Management Major is a great preparation for an international career.

What you gain from your studies?

During your studies you will gain knowledge, skills and social competences among others in:

  • The structure and dynamics of luxury markets
  • Premium brand management in a changing environment
  • Luxury consumer behavior
  • Luxury retail and service management
  • Sustainability and innovation in the luxury sector

Graduates of our Luxury Management Major will be able to:

  • Design and implement luxury brand strategies

  • Manage customer experience in physical and digital environments

  • Analyze market data and support decision-making

  • Develop new premium products and services

  • Prepare business plans and manage project

You will be prepared to build long-term relationships with demanding clients, make responsible business decisions and launch and develop your own premium brand.

Career opportunities after your studies

After graduating the Luxury Management Major, you can pursue careers in:

  • International luxury corporations

  • Boutique premium brands

  • Fashion, beauty and lifestyle companies

  • Luxury hospitality sector

  • Premium e-commerce

  • Branding and communication agencies

  • Art and design market

The program also prepares students to develop their own ventures in the luxury sector.

Selected courses

  • Luxury Markets and Consumers
  • Luxury Brand Management
  • Sustainability and Innovation in Luxury
  • Luxury Retail and Service Management
  • Design and Creativity in Premium Brands

Class schedule

  • Full-time programs

Classes take place from Monday to Friday in the morning and in the afternoon.