Management and Marketing | Kozminski University

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Management and Marketing

Women in Management. Experiences from Central and Eastern European Countries - Call for papers!

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Management and Marketing

Polish Business in Times of Pandemic - Research Reports

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Społeczeństwo, jednostki i firmy w nowej normalności

Management and Marketing

Society, Individuals, and Businesses in the New Normal

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Management and Marketing

Companies do not need influencers. The employee is the best ambassador of the brand

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Myślenie strategiczne w czasie i po COVID-19

Management and Marketing

Strategic Thinking During and After COVID-19

Most enterprises design their strategies by conceiving a vision of the desired future and the...

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Management and Marketing

The Next Level of Virtualisation

When it comes to the new normal, I believe that its main indicators are the phenomena involved in the virtualisation of unexpected areas of our life. We’ve seen the emergence of new areas. Areas of the so-called experience economy. New technologies enable people to enjoy an...

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(Nie)zmienność – czy stare jest lepsze niż nowe

Management and Marketing

(Un)changeability – Is the Old Better than the New?

Taleb’s black swan – being the pandemic – has ravaged humankind in all possible aspects of its existence. The virus has turned out to be democratic, impacting both developed and developing economies, both the well-off and the poor. Economic data reveals a significant...

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Efekt brody, czyli to samo, tylko trochę inaczej

Management and Marketing

The Beard Effect – Same But Slightly Different

I’d like to start from my own experience. In 1969 (and then in two following autumn-winter periods), we went through the Hong Kong flu epidemic. We had six million cases in Poland. Fifty thousand people died. What are my memories of the situation?

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