PhD Karolina Małagocka

Department of Marketing
Assistant Professor

Karolina Małagocka, Ph.D., is Assistant Professor in the Department of Marketing. Her doctoral dissertation focused on online privacy and the tendency of customers to provide brands with personal information. She teaches courses on digital transformation, the role of data and technology, and on cybersecurity in human-machine relations. She also graduated from the national security program at Daniel Morgan Graduate School of National Security in Washington, D.C.

Publikacje w czasopismach naukowych:


  1. MAZUREK G., MAŁAGOCKA K. (2019), "Perception of privacy and data protection in the context of the development of artificial intelligence", JOURNAL OF MANAGEMENT ANALYTICS, vol. 6, issue: 4, s. 344-364, afiliacja: ALK.


  1. MAZUREK G., MAŁAGOCKA K. (2019), "What if you ask and they say yes? Consumers' willingness to disclose personal data is stronger than you think", BUSINESS HORIZONS, vol. 62, issue 6, s. 751-759, afiliacja: ALK.


  1. MAŁAGOCKA K. (2018), "Hypertargeting : prywatność i reklama w internecie w świetle rosnących możliwości eksploatacji informacji o kliencie", MARKETING I RYNEK, Nr 4 (CD), s. 361-371 , afiliacja: ALK.


  1. MAŁAGOCKA K. (2018), "Who is the Payer? The Value of Private Information from the Perspective of Customers and Companies", ACTA UNIVERSITATIS NICOLAI COPERNICI.ZARZĄDZANIE, Vol. 45, nr 1, s. 137-149 , afiliacja: ALK.


Rozdziały w monografiach:


  1. MAŁAGOCKA K. (2016), "Be Wise with Privacy. Attitudes towards data as online activities become subject to research", w: Grzegorz Mazurek, Jolanta Tkaczyk (red.), The impact of the digital world on management and marketing, POLTEXT, Warszawa, s. 61-70, afiliacja: ALK.