EMAC Regional Podcast
EMAC 2021 REGIONAL PODCASTS
Welcome to our Podcast!
EMAC Regional 2021 Podcasts is dedicated to presenting research results of Polish scientists as authors or co-authors of papers presented during the regional conference of the European Marketing Academy. The regional conferences are aimed to attract researchers interested in marketing issues in changing and growing markets and regarding a regional perspective. The project has been supported by the Polish National Agency for Academic Exchange under the program "Welcome to Poland"
The Project is financed by the Polish National Agency for Academic Exchange under the Welcome to Poland Programme (2020).
EPISODE 15: Dimensions of Value Based Selling
Piotr Kwiatek, Ph.D., co-author of the paper “Dimensions of Value Based Selling: the impact on company performance”, which was delivered at the EMAC Regional 2021 Conference, explains what is value based selling and presents his research results in an interview with Jolanta Tkaczyk, Ph.D..
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EPISODE 14: Quality of Academic Research on Marketing in Poland
Prof. Malgorzata Karpinska-Krakowiak co-author of a paper presented at EMAC Regional 2021 conference “Quality of academic research on marketing in Poland” discusses in an interview with Jolanta Tkaczyk, Ph.D., the condition of Polish academic research on marketing.
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EPISODE 13: Entrepreneurial Marketing of the Polish and Finnish Small Manufacturers
What aspects of marketing activities should small and medium enterprises focus on in a crisis? What can Polish and small medium-sized enterprises learn from Finnish companies? Find out during today's EMAC Regional 2021 Podcast.
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EPISODE 12: Does Customers' Need for Recognition Support Customer Feedback Intentions? A Cross-cultural Perspective.
Przemysław Tomczyk, Ph.D, presents his research project entitled “Does customers' need for recognition support customer feedback intentions? A cross-cultural perspective”.
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EPISODE 11: Does Propensity to Co-create Value Affect Customer Engagement
Przemysław Tomczyk, Ph.D., co-author of a paper delivered at the EMAC Regional 2021 conference “Does propensity to co-create value affect customer engagement? Case study of the banking industry in Poland” presents his research results.
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EPISODE 10: Third - Party Organization Endorsement and Consumer Product Quality Perception
Marcin Awdziej, Ph,D,, co-author of a paper delivered at EMAC Regional 2021 conference presents research results contained in the article “Does the type of a Third - Party Organization (TPO) endorsement impacts consumer product quality perception and purchase intent?”.
He explains in an interview with Jolanta Tkaczyk, Ph.D., what TPO endorsement is, what types of endorsement can be and whether it can affect the perceived quality of the product.
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EPISODE 9: Selected Predictors of Consumer Ethnocentrism on the Food Market
Consumer ethnocentrism is a tendency to consciously prefer and deliberately choose domestic goods and services by consumers. Prof. Paweł Bryła from the University of Lodz, author of paper presented at EMAC Regional 2021 conference “Selected predictors of consumer ethnocentrism on the food market” tells in an interview with Jolanta Tkaczyk, Ph.D. about what may affect the level of ethnocentrism in the context of his research.
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EPISODE 8: Eco-driving Implementation Determinants in Polish Railway Companies
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EPISODE 7: Ready to Act and App for Sustainable Food Behaviours
What is sustainable consumption and sustainable food consumption? Why is this an important problem to study? Anna Rogala, Ph.D., and Professor Renata Nestorowicz from Poznan University of Economics and Business in an interview with Jolanta Tkaczyk, Ph.D., present their research results contained in a paper “Ready to act and app for sustainable food behaviors? A study of the attitudes of Polish consumers”, delivered during EMAC Regional 2021 conference.
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EPISODE 6: How Gamification Can Improve CSR Communication Effectiveness
Filip Wójcik author of paper presented during EMAC Regional 2021 conference titled “Helping Dwight – how gamification can improve CSR communication effectiveness?” in an interview with Jolanta Tkaczyk Ph.D. presents his research results and discusses the methods of gamification in the context of CSR communication.
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EPISODE 5: Gamified Tasks as a Tool to Enhance the Results of the Creative Development Marketing Research in Offline and Online Environment
If you are interested in gamification and how it can be used in marketing research, listen to the fifth episode of the podcast, in which Michał Ścibor-Rylski, Ph.D., author of paper accepted at EMAC Regional 2021 conference in an interview with Jolanta Tkaczyk, Ph.D.. will present the results of his research contained in the article “Gamified tasks as a tool to enhance the results of the creative development marketing research in offline and online environment”.
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EPISODE 4: The Perceived Credibility of an Instagram Virtual Influencer
Dagmara Plata-Alf, co-author of the paper “Real or not, doesn’t matter, as long as you are hot - exploring the perceived credibility of an Instagram virtual influencer” in an interview with Jolanta Tkaczyk PhD. presents the concept of virtual influencer and explains whether real influencers should start to worry about their position.
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EPISODE 3: Digital Natives Under the Microsope
Piotr Kwiatek, Ph.D. co-author of the article "Digital Natives under the Microscope: Social Media Entrepreneurial Intention and Capacity" in an interview with Jolanta Tkaczyk, Ph.D. presents the concept of marketing generations and the idea of digital natives, and answers the question why millennials in the Middle East and North Africa (MENA) region are the most disruptive consumers, learners, and citizens.
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EPISODE 2: Revenue management practices in peer-to-peer accommodation
Ewa Kiczmachowska, Ph.D., author of the paper Revenue management practices in peer-to-peer accommodation: a case of Airbnb, presented during the EMAC Regional 2021 conference in an interview with Jolanta Tkaczyk, Ph.D. presents the idea of peer to peer accommodation and revenue management, as well as the results of her research conducted using data obtained from Airbnb.
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EPISODE 1: Influence of haptic feedback on the perception of product placement in a Virtual Reality simulation
Marcin Awdziej, Ph.D., who was a co-author of a paper presented during emac regional 2021 conference in Warsaw, organized by Kozminski University, in an interview with Jolanta Tkaczyk, Ph.D., talks about research on product placement in the context of VR, where the idea for the research came from, what the results were obtained and whether they can be used in practice.
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