Today, there is a clear showing that the society of Poland is ageing. The response to these ongoing demographic changes is the “Activ 50+ - instrumenty wspierające aktywność zawodową pracowników” programme. The aim is to activate the increasingly larger population of people aged 50+. Thinking about the future of Poland, seniors should be encouraged to take up education and engage in a range of various activities. The main idea behind the initiative is, first of all, to work out innovative solutions making it possible to keep professionally active people aged 50+ in the Mazovia province in employment and to help them improve their competitiveness in the labour market.
The activities undertaken included the creation of:
- A GUIDE TO AGE MANAGEMENT POLICY IN SMEs (produced by the Academy for the Development of Philanthropy) accompanied by a video promoting age management and equal opportunities for all ages, with particular emphasis on the situation of women.
- A SET OF TOOLS TO DIAGNOSE THE PROFESSIONAL COMPETENCIES OF PROFESSIONALLY ACTIVE INDIVIDUALS AGED 50+ in SMEs (the product was developed by Kozminski University) to diagnose the gaps in employees’ professional competencies in relation to the requirements for the positions they hold.
- AN ENTREPRENEURSHIP NAVIGATOR (developed by the Capital City of Warsaw), a tool designed to show step by step what steps a 50+ person needs to take to start their own business. The application will also tell its user where to get additional (counselling, financial, training) assistance.