From October 14th-18th, Kozminski University hosted the Blended Intensive Program (BIP) "Experiential Luxury: Beauty and Wellness."
The program brought together students from Università IULM (Italy) and The American Business School, Paris, (France) alongside Kozminski students. The academic coordinator, Prof. Waldemar Karpa, guided participants through a comprehensive introduction to the luxury and wellness sector.
The program explored key industry aspects, including market dynamics, prominent players, and the competitive landscape, providing a solid foundation for understanding the field. Students visited companies operating in the sector of beauty and wellness, participated in inspiring lectures and had a chance to take part in a cultural exchange.
