EMAC Regional 2021 - Poster session
EMAC Regional 2021 - Poster session
This year, because the Conference is in a hybrid format, the poster session will only be held virtually. The posters will be presented as mp4 files - we encourage you to watch, listen, and ask questions, or comment posters by emailing authors or using dedicated discussion group on Linkedin:
https://www.linkedin.com/groups/14002427/
Authors of posters are encouraged to interact with audience on the Linkedin group, as well as to respond to emails.
Enjoy watching and listening!
#1 Andrea Runfola, Associate Professor, University of Perugia, Department of Economics,Digital marketing tools fostering SMEs internationalization and foreign market development
Contact the presenter of poster #1: [email protected]
Contact the presenter of poster #2: [email protected]
#3 Kanthicha Boonyabaramee, Mainz University of Applied Sciences, Drivers of consumers' purchase intentions on online food delivery platforms in the light of the COVID-19 pandemic
Contact the presenter of poster #3: [email protected]
#4 Johanna Hasenmaile-Aspin, Universität St.Gallen, Plaid, Plus, or PDK? Naming Product Features in Car Configurators
Contact the presenter of poster #4: [email protected]
#5 Jan Wegert, Prague University of Economics and Business, Dynamic Capabilities, Market-Driving Approach and Transformational Leadership: A Qualitative Study
Contact of presenter the poster #5: [email protected]
#6 Kedwadee Sombultawee, Thammasat University, The Influence of Materialism on Consumption Values: A Case of Luxury Goods
Contact the presenter #6: [email protected]
#7 Eduard Tunkevichus, National Research University Higher School of Economics, Defining Commercial Sharing Services Users Interests in the context of Emerging Markets: Digital Footprint Analysis Approach
Contact the presenter of poster #7: [email protected]
#8 Yana Katkova, National Research University Higher School of Economics, Consumer preferences in the commercial real estate market in Russia
Contact the presenter of poster #8: [email protected]
#9 Markos Tsogas, University of Piraeus Greece, Not all Crises are Alike: Comparing and Contrasting Retail Consumers during a Pandemic Lockdown Versus Consumers hit by Economic Recession
Contact the presenter of the poster #9: [email protected]
#10 Mónika Alt, Babeș-Bolyai University, Increasing store loyalty toward m-payment at retailer’s POS
Contact the presenter of the poster #10: [email protected]
#11 Magdalena Razmus, Maria Curie-Sklodowska University, Wiktor Razmus, The John Paul II Catholic University of Lublin, Brand-engaged but not materialistic: The role of brand engagement and materialism in experiencing positive product-evoked emotions
Contact the presenter of poster # 11: [email protected]
#12 Zsuzsanna Kun, Kulhavi Nikoletta Márta, Ildikó Kemény, Corvinus University of Budapest, Status report on application of SEM methodology in Hungarian management journals
Contact the presenter of poster #12: [email protected]
#13 Anton Georgievsky, National Research University Higher School of Economics, Towards an integrated model of an ecosystem value proposition based on selling solutions in the post-COVID-19 digital economy
Contact the presenter of poster #13: [email protected]
#14 Ksenia Golovacheva , Saint Petersburg State University, Graduate School of Management, Are self-confident consumers more or less relationship prone? Evidence from two research contexts
Contact the presenter of poster #14: [email protected]