Regional Industrial Marketing Management Summit: Baltic States

Rebecca J. Slotegraaf is Associate Dean for Research and the Neal Gilliatt Chair and Professor in Marketing at the Kelley School of Business, Indiana University. She also serves as Co-Editor for the Journal of Marketing and on the Policy Advisory Board for Industrial Marketing Management. Her expertise focuses on innovation, marketing capabilities, and environmental sustainability, and her research has appeared in the Journal of Marketing Research, Journal of Marketing, and other top marketing and management journals. She has received several awards, including the Jagdish N. Sheth Award for best paper in JAMS, the Vithala R. Rao Award for best paper in CNS, the IU Trustees Teaching Award, and a Kelley School of Business Innovative Teaching Award. 

Dr. Christian Kowalkowski is Professor of Industrial Marketing at the Institute of Technology, Linköping University, Sweden, and Director of the Centre for Business Model Innovation (CBMI). 
He serves as Associate Editor for the Journal of Service Research, is an Advisory Board Member of Industrial Marketing Management, and sits on the editorial review boards of several journals, including Journal of Business Research and Journal of Business & Industrial Marketing. Christian is a Clarivate Highly Cited Researcher 2025 in Economics & Business, an honour awarded to only 81 scholars worldwide. His research focuses on B2B services and solutions, servitization, and platform-based business models, and he works extensively with market-leading firms in a wide range of industries.
University website: https://liu.se/en/employee/chrko57 
LinkedIn: www.linkedin.com/in/kowalkowski/ 

Robert E. Morgan holds the Sir Julian Hodge Chair and is Professor of Marketing & Strategy at Cardiff Business School, where he also directs the research, impact, and engagement portfolio. He is also Visiting Professor at Vrije Universiteit Amsterdam and the University of Amsterdam.
He has taught and delivered research insights across five continents and his research focuses on how organizations build and renew capabilities to deliver customer value, particularly through innovation and emerging technologies. His work has been recognized through research, teaching, and education awards from bodies including the American Marketing Association, Strategic Management Society, and Academy of Marketing Science. He is listed in the Top 1% of Scientists by Research.com and ranked #13 globally in marketing strategy by ScholarGPS. In January 2026, he became Co-Editor-in-Chief of Industrial Marketing Management.

Maciej Mitręga is a Professor (Chair) of Management and Quality at the University of Economics in Katowice (Poland). His research focuses on strategies of firms operating in asymmetrical business relationships in international markets. He has published in leading journals including Long Range Planning, International Journal of Operations & Production Management, Industrial Marketing Management, Journal of Business Research, and International Marketing Review. Professor Mitręga serves as Associate Editor of the Journal of Business-to-Business Marketing and as guest editor or board member for several international journals. His work has achieved strong international visibility, reflected in high citation impact and inclusion in the global “World’s Top 2% Scientists” ranking (Stanford–Elsevier). He has held visiting positions in the Czech Republic and Poland and was previously a Marie Curie Fellow and Honorary Fellow at Manchester Business School.

Dr. Hannu Makkonen is Professor of Marketing and Vice Dean at the School of Marketing and Communication at the University of Vaasa in Finland. His research examines market and ecosystem dynamics and value creation in interorganizational relationships. He studies how actors shape, orchestrate, and govern emerging ecosystems, with particular emphasis on sustainability and circular economy transitions. His work has been published in leading journals including Industrial Marketing Management, Journal of Business Research, Technological Forecasting and Social Change, Technovation, Marketing Theory, European Journal of Marketing, Journal of Service Management, Journal of Business & Industrial Marketing, Technology Analysis & Strategic Management, and Applied Energy. His scholarship integrates rigorous theory development with close engagement in managerial and societal challenges. 

Krzysztof Kubacki is Professor of Marketing and Society and Associate Dean International in the Faculty of Arts, Humanities and Business at the University of Plymouth, UK. He is Editor-in-Chief of the Journal of Social Marketing and serves as Associate Editor for the Journal of Marketing Management. His research examines how ethics, power and vulnerability intersect in behaviour change, social marketing and business responses to modern slavery and social sustainability challenges. He has held academic posts in the UK, Australia and New Zealand and visiting appointments in Canada, Poland and Finland, collaborating widely with policy and practice partners on evidence-based social change initiatives.