Gemius, an international research and technology company, has become a content partner for the Bachelor's and Master's programs in Management and Sociology in Business and Media, offered at Kozminski University in both Polish and English. The company has joined a group of leading organizations supporting the program with its expertise, enriching its academic content, and providing students with the opportunity to combine academic knowledge with industry insights.
Under the signed agreement, Gemius has also become a content partner of the university's Center for Media and Society Research. This partnership aims not only to promote studies and research in the media field but also to support students in acquiring high-quality education – both academically and practically.
Gemius: A Leader in Cross-Media Audience Measurement Gemius is a pioneer in media consumption research (internet, TV, radio, outdoor) and the creator of innovative tools for optimizing advertising campaigns and ad serving. For over 20 years, it has been the official provider of data that serves as the standard for internet audience measurement in several European countries, including Poland (Mediapanel study). Gemius' tools assist marketers, publishers, agencies, and media houses in 19 European countries in their daily work.
The company’s area of expertise aligns perfectly with the Management and Sociology in Business and Media studies at Kozminski University. This program integrates knowledge of management with contemporary sociology of media and digital technologies, providing students with comprehensive preparation to analyze social and business processes. As a result, graduates develop broad perspectives, the ability to leverage their skills effectively, and the capability to acquire new competencies efficiently.
Management and Sociology in Business and Media – Modern Studies for the Digital Era The Bachelor’s and Master’s programs in Management and Sociology in Business and Media offer an interdisciplinary education that combines modern management approaches with in-depth sociological analysis. In 2025, Kozminski University will introduce an English-language version of the program, Management and Sociology in Business and Media, opening doors to an international educational environment.
Both in the Polish and English-language programs, experts from Gemius will conduct workshops and practical sessions.
The program director, Dr. Krzysztof Kuźmicz, highlights the importance of this field: "We live in a digital era, immersed in the realm of media and information and communication technologies that accompany us from dawn to dusk. The architecture of the digital world also brings new market and social realities: social media, cloud computing, big data, mobile technology, real-time computing, digital communications, and the Internet of Things. Management and Sociology in Business and Media at Kozminski University is a program that—thanks to its partners – sets new educational trends in management and digital sociology. Graduates of this program are competent, creative, and open-minded professionals, ready to work in media, business, and research institutions.”
Center for Media and Society Research – Innovation in Social and Technological Research As part of its collaboration with Kozminski University, Gemius has also become a partner of the Center for Media and Society Research. The Center’s mission is to explore dynamic social and technological changes, particularly the impact of media on society and the influence of new technologies on social and economic transformations.
The Center will conduct research on topics such as data security, legal regulations, trust in media, and digital innovations. Joint projects with Gemius will include organizing events, workshops, and seminars, as well as developing recommendations for educational and cultural policies.
The Future of Education and Research at Kozminski University The partnership with Gemius marks another step in Kozminski University's commitment to bridging the gap between academia and practice. Through collaborations with leading companies, the university ensures that its students gain access to up-to-date knowledge and skills that are crucial in today’s rapidly evolving job market.
As Marcin Pery, CEO of Gemius, emphasizes: "We want to support the development of a new generation of experts who will combine knowledge of management, media sociology, and digital technologies to effectively tackle the challenges of an ever-changing world. Our partnership with Kozminski University allows us to create a space for knowledge exchange and the future of education."
Kozminski University consistently engages industry practitioners in conducting lectures, workshops, and courses, making it one of the most innovative universities in the region. Thanks to its collaboration with Gemius, the university’s educational offer gains a broader dimension – full of inspiration, modern solutions, and global perspectives.