Success of Kozminski University Researchers at the Prestigious AIB 2025 Conference in the USA

The academic paper titled “Navigating Turbulence: The Role of Resource Orchestration in Developing International Dynamic Marketing Capabilities”, based on research conducted by scholars from Kozminski University, was recognized as one of the top contributions at the Academy of International Business 2025, the leading global conference for international business research and practice.   Out of nearly 1,000 submissions from institutions worldwide, the paper by Prof. Mariola Ciszewska-Mlinarič, Prof. Anna Morgan-Thomas (University of Glasgow), and Prof. Piotr Wójcik was selected among the TOP 9 overall best papers and placed in the TOP 3 in the International Marketing track.   This recognition not only confirms the high quality of the research conducted but also highlights its relevance to global academic discourse and management practice. The article addresses key challenges faced by firms operating in turbulent international environments, demonstrating how effective resource orchestration can enhance dynamic marketing capabilities – a set of competences crucial today for organizational competitiveness and resilience.   Held annually since 1959, the AIB conference brings together leading scholars and practitioners from around the world. Being featured among the top papers is a significant academic distinction.   We extend our congratulations to the authors on this outstanding achievement – yet another example of Kozminski University's global research impact!