Dr. Anna Górska, Assistant Professor at the Department of Human Resource Management at Kozminski University, is a co-author of the article From data to perception: visualizing bias in artificial intelligence-generated images, published in the prestigious European Heart Journal (Impact Factor = 38).
The article addresses the growing influence of artificial intelligence-generated images on public perception – particularly in medical, professional, and social contexts. AI systems trained on large datasets create visuals that do not merely reflect reality but actively shape how individuals, roles, and conditions are perceived.
The study highlights that these seemingly objective images can reinforce existing stereotypes and obscure the diversity of real-life experiences. In medical communication especially, selective visual representation may affect patient expectations, professional identity, and even institutional trust. AI-generated visuals, while technically accurate, are not free from the biases embedded in their source data.
This interdisciplinary publication contributes to the ongoing debate on ethical responsibility in the age of generative AI. It emphasizes the need for critical awareness of visual messaging in automated media and underlines the importance of developing practices that reduce algorithmic bias in image generation.
