Prof. Aleksandra Przegalińska and Dr Konrad Sowa led a series of webinars held as part of the international Erasmus+ project “Empowering Film Sales with AI!”.
The sessions focused on how artificial intelligence can support film marketing and sales in the European audiovisual industry – while respecting ethics, creativity and the responsible use of new technologies.
The project is carried out in cooperation with Europa International from Belgium, the project leader, and The Film Agency S.L.U. from Spain, an industry partner specialising in film marketing and AI-supported creative tools. Kozminski University is responsible for the scientific, ethical and educational perspective and is also co-developing a learning guide – a practical handbook with examples of how AI can be used in film marketing and business.
The “Empowering Film Sales with AI!” project responds to the digital transformation of the audiovisual sector and the growing needs of European companies involved in film sales. Its aim is to develop digital competences while respecting creativity, copyright, data security and cultural diversity.
