Joanna Piwowarek, a Kozminski University alumna, won second place in the Master’s thesis category in the 11th edition of the nationwide Prof. Roman Głowacki Competition for the best Master’s/Bachelor’s thesis in the fields of marketing, trade and consumption, organised by the Polish Scientific Society of Marketing.
The awarded thesis, entitled “The Role of Virtual Influencers in Shaping Consumer Engagement”, was prepared under the supervision of Dr. Jolanta Tkaczyk, Professor at Kozminski University.
The Kozminski University community congratulates Joanna and her Supervisor, as well as all winners and supervisors recognised in this year’s edition of the competition.
