The IT market is increasingly moving from a transactional model to a service-based one. Clients no longer want to buy individual products only. More often, they expect ongoing value, predictable costs, flexibility, and real support in maintaining security. For technology companies, this means a shift in the way they think about sales, finance, work organization, and client relationships.
Kozminski University’s postgraduate programme Business as a Service Academy – New Revenue Streams in the Age of AI responds to this change. The programme has been designed for individuals and companies that want to develop recurring revenue streams, design service-based offerings, and better understand business models built around subscriptions, ongoing support, and long-term cooperation with clients.
DAGMA Bezpieczeństwo IT has become a partner of the programme. The company develops the Managed Service Provider model around solutions such as Acronis, ESET, and Stormshield. Thanks to this partnership, the programme will include a practical perspective from the cybersecurity market and the experience of an organisation that supports IT partners in moving from product sales to building services.
Today, the Managed Service Provider model is no longer just an alternative to traditional sales. It is increasingly becoming one of the key development directions for technology companies. It enables them to build recurring revenues, increase profitability, strengthen business predictability, and create long-term relationships with clients. However, it requires not only technological tools, but also managerial competencies: the ability to design an offering, price services, sell, manage customer service, scale processes, and lead change.
“Transformation towards a service-based model is not merely a product-related change. It is a change in the way the entire business is understood from sales and finance, through work organisation, to building value for the client over time. IT companies that want to develop the Managed Service Provider model today need not only good technologies, but also competencies in service design, profitability management, and scaling recurring revenues,” says Maciej Szcześniak, expert in business model transformation and the Business as a Service concept, and academic coordinator of the postgraduate programme Business as a Service Academy – New Revenue Streams in the Age of AI at Kozminski University.
The cooperation between Kozminski University and DAGMA Bezpieczeństwo IT shows that management education can support specific changes taking place in the technology sector. Cybersecurity is particularly important in this context, as it increasingly functions as a service that requires continuity, responsibility, advisory support, and a lasting relationship with the client.
“At DAGMA, we are also developing educational initiatives for IT partners, including the Service Provider Academy and the ‘Ticket to the Business as a Service Academy’ competition. Combined with Kozminski University’s postgraduate programme, this creates a coherent support ecosystem for companies that want to build a stable, recurring, and scalable service-based business in a new way,” says Mateusz Bielas, Acronis Product Manager and MSP specialist at DAGMA Bezpieczeństwo IT.
The service-based model in IT is not a temporary trend. It is a response to changing client expectations and the growing complexity of technology, especially in cybersecurity. Companies that begin this transformation early enough may be better positioned to respond to market needs and build a more stable, predictable model of growth.
