The partnership between Kozminski University and Auto Idea Mercedes-Benz is entering a new, practical stage. The Supporting Sponsor has provided the University with a Mercedes-Benz V-Class, which will be used to transport the University’s guests for the duration of the agreement. The scope of joint activities also includes access to an additional fleet during selected initiatives, as well as opportunities for the academic community to experience the Mercedes-Benz brand.
Auto Idea Mercedes-Benz joined the group of Supporting Sponsors of Kozminski University in April 2026. The relationship, based on quality, professionalism and a shared understanding of high standards, is now taking on a concrete dimension in the University’s everyday operations. The Mercedes-Benz V-Class provided to the University will support the organisation of key visits and meetings, serving to transport the University’s guests — representatives of academia, business, diplomacy, public institutions, and partner organisations.
Under the agreement, Kozminski University will also be able to use an additional Auto Idea Mercedes-Benz fleet during selected events. The partnership also includes opportunities to experience the Mercedes-Benz brand through competitions and initiatives addressed to the academic community.
“Good partnerships do not end with declarations. In this case, we can see a very practical dimension of our relationship with Auto Idea Mercedes-Benz – support in organising important meetings, welcoming guests and building the experience of our academic community. This is important to us because the quality of a university is also created through details: the way we invite, host and build relationships,” says Professor Grzegorz Mazurek, Rector of Kozminski University.
The presence of Auto Idea Mercedes-Benz strengthens the University’s model of cooperation with business, in which partners not only support the development of Kozminski University, but also become part of its ecosystem. For the University, this means additional organisational and communication opportunities, while for students and graduates it opens access to new initiatives, competitions and experiences that strengthen their connection with the Kozminski University community.
“From the very beginning, we wanted our presence at Kozminski University to be real and useful. The Mercedes-Benz V-Class, the additional fleet available for selected events, and activities prepared for the academic community are concrete elements of this relationship. They show that a partnership can support both the organisation of the University and the experience of the people connected with it. We are pleased to be close to an environment that educates future business leaders,” says Bogusław Kowalski, President of the Management Board of Auto Idea Mercedes-Benz.
The joint activities have been designed as a long-term relationship between two organisations that understand quality in a similar way – not as a slogan, but as everyday practice. They include the partner’s presence in the University’s ecosystem, support for selected initiatives, communication activities and initiatives addressed to the academic community.
“Cooperation with business understood in this way has value for the University. The partner brings not only its brand, but also concrete resources, experience and a standard of service that strengthens our events and relationships with guests. This is a good example of a partnership that combines reputation with practical value for the University,” says Dr Sylwia Hałas-Dej, Vice-Rector for Development and External Relations and President of the Kozminski University Development Foundation.
As a Supporting Sponsor of Kozminski University, Auto Idea Mercedes-Benz is part of the University’s strategy of developing relationships with organisations that support education, talent development, and the building of high standards in business and academic life.
