Kozminski University has entered cooperation with Auto Idea Mercedes-Benz, which is joining the group of the University’s Supporting Sponsors. The partnership includes the brand’s broad presence across the University’s ecosystem, as well as joint activities in the areas of education, communication, talent development, and relations with the academic community.
This is a collaboration in which two worlds meet that think in a comparable way about standards, responsibility, and the future. For more than 30 years, Kozminski University has been developing education based on quality, the practical dimension of teaching, an international perspective and responsible leadership. Auto Idea Mercedes-Benz represents a brand associated with precision, trust, a high culture of operation and consistency in building customer experience. In the year in which Mercedes-Benz celebrates 140 years of innovations defining mobility - from the moment Carl Benz patented the first car - this legacy of breakthrough solutions, quality and responsible development resonates particularly strongly. In both cases, it is not only about prestige, but about a way of working and thinking - ambitious, long-term, and demanding.
The partnership with Auto Idea Mercedes-Benz is, for us, a natural meeting of two organisations that understand quality in a comparable way - not as a declaration, but as a daily practice. At Kozminski University, we believe that modern business education should develop not only competences, but also responsibility, ethical leadership, and readiness to act in a world of rapid change. We are pleased that a partner is joining our group of Supporting Sponsors that thinks about development in a long-term way and shares ambitious standards in its approach to people, relationships, and the future – says Prof. Grzegorz Mazurek, Rector of Kozminski University.
The cooperation is designed to bring real value to university life. It includes the partner’s presence in communication and during university events, as well as the possibility of involving experts in activities addressed to students and alumni. This is important because, for the academic community, it means closer contact with business practice, with a brand that sets quality standards, and with experience that shows how to combine innovation with responsibility.
For students, it is an opportunity for inspiration and for a better understanding of how strong brands, customer relationships and an organisational culture based on ambitious standards are built today. For the University, it strengthens a model of cooperation with business in which the partner brings not only recognisability, but also perspective, knowledge, and a credible presence in the environment of young talents. For the partner, in turn, it is an opportunity to be close to people who, in the coming years, will help shape the future of business, services, mobility and management.
Cooperation with Kozminski University is a conscious choice for us. We value institutions that not only pass on knowledge, but also shape the way of thinking about leadership, responsibility, and quality. At Auto Idea Mercedes-Benz, we believe that lasting value is built on trust, partnership and high standards - and that is precisely why we want to be present where people are developing who are ready to set the direction of change, rather than merely keep up with it – says Bogusław Kowalski, President of the Management Board of Auto Idea Mercedes-Benz.
The essence of the partnership is a shared understanding of the values that truly matter today: quality, responsibility, professionalism, and development. It is precisely at the intersection of education and business that it is easiest to build an environment in which young people not only gain knowledge but also learn the standards of conduct needed in the world of modern organisations.
Such partnerships are of value to a university because they build a bridge between ambitious education and the authentic experience of the market. The most valuable are those relationships that bring something more to the academic community than brand presence: knowledge, inspiration, contact with practice and new perspectives. Cooperation with Auto Idea Mercedes-Benz fits this way of thinking very well – says Dr Sylwia Hałas-Dej, Vice-Rector for Development and External Relations and President of the Kozminski University Development Foundation.
The addition of Auto Idea Mercedes-Benz to the group of Supporting Sponsors of Kozminski University strengthens the University’s model of cooperation with business based on the quality of relationships, shared values and thinking about the future.
The Patron of Kozminski University is Elemental. The group of Strategic Sponsors includes Ergo Hestia, EY, Bank Millennium and TDJ, while Auto Idea Mercedes-Benz takes its place among the Supporting Sponsors, alongside Dantex.
