Prof. Dariusz Jemielniak, Ph.D. from the Management in Networked and Digital Societies (MINDS) department has published a book "Thick Big Data: Doing Digital Social Sciences". It combines the core of social sciences for the analysis of digital behaviour.


Social sciences are becoming data. Questions that were once considered the domain of sociologists are now answered by data analysts who operate on large data sets and abandon the methodological tradition to a greater or lesser extent. Traditional social sciences such as sociology or anthropology are under double threat of being marginalized, both because of new research methods that require more computational skills and because of growing competition from the corporate world.

The book presents available new methods and tools for studying society - both quantitatively and qualitatively, thus opening up a field of support for social sciences in the analysis of digital behaviours. The book shows that big data sets can and should be complemented and interpreted by means of " thick data " and cultural analysis. This allows to understand the extremely important possibilities of digital analysis for students and researchers of social sciences both quantitatively and qualitatively, and in the successful development of mixed methods.

The book published by Oxford University Press will have its premiere at the end of May 2020 and can now be pre-ordered in online bookstores.

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