Information card 

PhD
KRZYSZTOF CHMIELEWSKI

Department of Marketing

PhD KRZYSZTOF CHMIELEWSKI

CV
History of scientific positions:
2016
Assistant Professor, Department of Marketing, Kozminski University, Warsaw
2009–2016
Research Assistant, Department of Marketing, Kozminski University
Research area:
  • Corporate Brand
  • marketing
  • marketing efficiency
  • marketing management
Internships:
2013
ISTANBUL KÜLTÜR UNIVERSITY, Turkey
2011
Baden-Wuerttemberg Cooperative State University Mannheim, Germany
Scholarships/ / Awards:
2014
Rector's Award for scientific publication.
2012
Rector's Award for scientific publication.
2011
Rector's Award for scientific publication.
Publications
Articles in scientific journals:
  • BUCHALSKA J., CHMIELEWSKI K., DOCZEKALSKA A. (2015), The concept of corporate reputation in marketing and polish law - the search for interdisciplinary communication, EKONOMIA I PRAWO, 2/2015, s.189-203
  • CHMIELEWSKI K. (2015), The role of the corporate brand in the brand portfolio, LOGISTYKA, 2, s.1160-1165
  • CHMIELEWSKI K. (2014), Creation of value through corporate brands, MARKETING I RYNEK, 8, s.344-348
  • CHMIELEWSKI K., TARANKO T. (2014), Brand as a Source of Value for Its Buyer and Owner, MANAGEMENT AND BUSINESS ADMINISTRATION CENTRAL EUROPE, 4, s.133-143
  • CHMIELEWSKI K. (2013), Meausuring the financial aspects of brand extensions, PRACE NAUKOWE WYŻSZEJ SZKOŁY BANKOWEJ W GDAŃSKU, 21, s.145-154
  • DE POURBAIX P., CHMIELEWSKI K. (2013), The role of social media in the young consumers market - case study for Poland and German, VISNYK DERZHAVNOGO UNIVERSYTETU L'VIVS'KA POLITEKHNIKA, 762, s.165-173
  • CHMIELEWSKI K. (2013), The essence and importance of sports sponsorship in building a corporate brand, HANDEL WEWNĘTRZNY, 3, s.180-187
Monographs:
  • CHMIELEWSKI K. (2016), Corporate Brand Management, GRIN Verlag
zobacz pozostałe publikacjeukryj pozostałe publikacje
  • CHMIELEWSKI K. (2012), Marketing Research and Planning, -, Cengage Learning Custom
Chapter in monographs:
  • CHMIELEWSKI K., Saykiewicz J. (2012), The role of Corporate Brands in Market Development in: GLOBAL COMPETITIVENESS IN A TIME OF ECONOMIC UNCERTAINTY AND SOCIAL CHANGE: CURRENT ISSUES AND FUTURE EXPECTATIONS, International Management Development Association, Helsinki, International Management Development Association (IMDA), s.371-378
  • CHMIELEWSKI K. (2011), The role of trust and leadership in the global marketing driven organization in: Management of the Marketing Activities local, international and worldwide, Arnold Pabian, Częstochowa, Wydawnictwo Wydzialu Zarzadzania Politechniki Czestochowskiej, s.191-211
  • CHMIELEWSKI K. (2010), Comparative Analysis Of Integrated Promotions Aimed At Children In Poland And Germany in: Integrated promotional activity on national and international markets, Pabian A., Częstochowa, CZĘSTOCHOWSKIE WYDAWNICTWO NAUKOWE, s.272
Scientific Activities
Participation in conferences:
  • 14th International CIRCLE Conference: Creating and delivering value, 2017
  • Marketing Forum: Anatomy of market success : marketing or innovation?, 2015
  • XXV CONGRESS OF DEPARTMENTS OF MARKETING, COMMERCE AND CONSUMPTION MARKETING, COMMERCE, CONSUMPTION - PAST EXPERIENCES AND CHALLENGES OF THE FUTURE, 2014
  • , 2013
  • The functioning of modern companies - New trends in the management and marketing, 2013
  • 21st World Business Congress of the International Management Development Association (IMDA), 2012
  • Management of the Marketing Activities local, international and worldwide, 2011
  • Nowe kierunki, metody, techniki w zarządzaniu i marketingu, 2011
  • 2ND EDEN DOCTORAL & YOUNG SCHOLAR SEMINAR ON VISUALISING, MEASURING AND MANAGING INTANGIBLES AND INTELLECTUAL CAPITAL, 2011
  • VISUALISING, MEASURING AND MANAGING INTANGIBLES AND INTELLECTUAL CAPITAL, 2011
  • Integrated promotional activity on national and international markets, 2010