The Evolution of Market Strategies - Media, Corporations, Institutions

ewolucja strategii

The Evolution of Market Strategies - Media, Corporations, Institutions


Technological changes caused by the development of the internet and digital technologies have induced structural changes of entities in the media market, but also in the broadly defined business sphere and social institutions. These changes can be fully observed in the convergence process, broadly defined as the penetration of technologies typical to other media sectors, such as electronics, telecommunications or IT. The dynamics of this process lead to the emergence of new media services and new distribution platforms. According to the currently influential constructivist approach in technology analysis, this process, in large part, occurs within the social and cultural context, which highlights the role of  society and its culture in the emergence and development of new technologies. On the other hand, it encourages other entities, even outside the media industry, to enter the media market. Nevertheless, changes in the functioning of media related to telecommunications and IT, mainly those resulting from convergence, equally concern technology, the market environment, consumers and the behaviour of international entities.

Media organisations, entering the world of new technologies and multiple platforms must diversify their portfolio, adapting it to different types of channels and formats in order to reach all possible audience segments However, the impact of technological change concerns not only innovation-implementing media organisations themselves. Also, broadly understood business entities, as well as social institutions, are affected by the technological revolution, partially in terms of adapting to operating conditions during the SARS-COV-2 coronavirus pandemic and overcoming various crisis situations induced by the pandemic. Another important issue concerns how they communicate about the crisis and what information strategies they choose. 

Although the new era of media and technology development brings creates new uncertainties, it also provides new sources of optimism. The driving force behind this evolution of the media is convergence, and it is certain that these changes will be deep and long-lasting. Until a few years ago, many observers were pessimistic about such changes and their impact on the media business model. Technological changes blurred the existing, seemingly permanent boundaries, between media, telecommunications and IT, forcing a redefinition of the current regulatory policy in the field of electronic media.

Objectives of the conference

The key objectives of the conference concern responding to the questions about how technological changes affect the media industry, how the media business model evolves and what consequences this evolution brings, and finally what new possibilities arise for media actors and international entities in the new era of the media. The conference organisers are also open to research illustrating the impact of new technologies on the sphere of international relations and diplomacy.

The conference will be attended by the special guest, professor Hartmut Koenitz from HKU University of Arts Utrecht, head of EU COST Action 18230 INDCOR (Interactive Narrative Design for Complexity Representations) – a network of researchers and professionals from 36 countries who study the use of interactive narratives, on global warming, the COVID 19 pandemic and other issues. President of ARDIN (Association for Research in Digital Interactive Narratives). Professor Hartmut Koenitz co-editor of the book titled Interactive Digital Narrative. History, Theory and Practice, Routledge 2015 and author of the soon-to-be-published book - Understanding Interactive Digital Narratives, Routledge 2021.


The conference will be held under the patronage of the Polish Communication Association.


The Evolution of Market Strategies partnerzy



Framework programme

09.00-09.15 a.m.  Opening of the conference by professor dr hab. Grzegorz Mazurek (Kozminski University), dr hab. Gavin Rae, professor of Kozminski University (Kozminski University), professor dr hab. Przemysław Wiszewski (UWr), dr hab. Magdalena Ratajczak, professor of the University of Wrocław (UWr)

09.15-10.15 a.m. Keynote speaker: professor Hartmut Koenitz (Trinity College Dublin, the University of Dublin) “Representations of Complexity - Interactive Digital Narrative Enabling Discourse for the 21st Century”

Narratives have an essential role in recording, communicating and comprehending human existence. As the world around us becomes increasingly complex, traditional narrative forms are no longer adequate for this task. The discrepancy between our complex reality and a discourse still depending on the newspaper article and the TV newscasts opens up opportunities for political extremism. What is needed instead are narrative representations of complexity. This means to re-inventing the narrative by using the opportunities afforded by digital media to create representations that contain competing perspectives, offer choices and show the resulting consequences while allowing for repeat experiences.

10.30 a.m. - 12.00

1st Panel: Digital media - platforms and algorithms (chaired by professor S. Jędrzejewski, Kozminski University)

  • Professor dr hab. Tomasz Goban-Klas (WSIiZ Rzeszów), AAA – Alexa Amazon Angel
  • Professor dr hab. Jan Kreft, (Gdańsk University of Technology), Why Facebook and Google should fail. In the grip of algorithms
  • dr hab. Kazimierz Krzysztofek, professor USWPS (USWPS), Society 5.0: redundant or necessary signboard. Reflections of a sociologist
  • dr hab. Magdalena Ratajczak, professor UWr (UWr), Digital diplomacy - new tools of international communication

12.00 - 12.15 break

12.30- 2.30 p.m. 2nd Panel: Digital media - data (chaired by: dr hab. Magdalena Ratajczak, professor UWr)

  • Professor dr hab. Dariusz Jemielniak (ALK), Society of cooperation: how technology strengthens our natural aspirations for cooperation
  • dr hab. Piotr Celiński, professor UMCS (UMCS) To see the world in grains of sand. On the dynamics of data culture
  • Professor dr hab. Włodzimierz Gogołek (UW), Big data in the media. Content identification and monitoring
  • dr hab. Wojciech Skrzydlewski, professor UAM (UAM), Virtual symphonies for everyone - music in cyberspace - the perspective of a media expert
  • dr hab. Magdalena Szpunar, professor UJ (UJ), Quantification of social life

2:30-3:00 p.m. Lunch break

3.00-4.30 p.m. 3rd Panel of Professionals: Digital strategies in the media (chaired by: dr Krzysztof Kuźmicz, Kozminski University; dr Bartłomiej Łódzki, University of Wrocław)

  • dr Robert Stalmach (Newspoint!)
  • Marcin Bąkiewicz (journalist, Antyradio)
  • Michał Broniatowski (journalist, Politico-Onet)
  • Magdalena Jethon (journalist, Nowy Świat Radio)
  • Grzegorz Kiszluk (journalist,
  • Stanisław Wryk (journalist, Polsat News, AMU)

4.30-5.00 p.m. Conclusion (dr Justyna Arendarska, UWr) 

09.00-10.30 a.m. 4th Panel of Professionals: Digital strategies in corporations and institutions (chaired by: dr hab. Marta Ryniejska-Kiełdanowicz, UWr; dr Justyna Arendarska, UWr)

  • dr Dariusz Gulczyński (European Commission)
  • dr Anna Warchoł-Kęsicka (Director of the Patient Department, Neuca)
  • Michał Karbowiak (Concordia Design Community Manager Wrocław)
  • Katarzyna Karpa-Świderek (Board Advisor for Media Relations, WWF Poland Foundation)
  • Mariusz Wawer (Governmental Relations Leader for Poland & East Europe Region, 3M Poland)
  • Konrad Weiske (Chief Executice Officer, Spyrosoft)


10:45 – 12:45 V Panel: Digital Technologies (moderated by: prof. Jan Kreft, Gdansk University of Technology)

  • Dr Kinga Przybysz-Polakowska (mElements S.A.), Technology, pandemic and organizational culture. Case study on the example of mElements S.A.
  • Dr Sylwia Klus (University of Life Sciences, Poznań), dr Leszek Wanat (Collegium Da Vinci), The use of selected Big Data tools in the mesoeconomic analysis of industry development trends in the conditions of economic uncertainty - on the example of the Polish wood industry and Google Ads tools
  • Mariana Fydrych MA (Jagiellonian University), Technological Gatekeeping and the Problem of Performativity
  • Barbara Cyrek MA (Jagiellonian University), The economics of the gift and the new business model of social media: the case of livestreaming 
  • Dr Anna Kurzak-Mabrouk ( University of Humanities and Sciences in Częstochowa - J. Długosz), Digital exclusion of generation X. Perception of sustainable online marketing communication in the light of empirical research

13:00 – 15:30 VI Panel: Journalism and media {chairperson: Prof. Tomasz Goban-Klas, WZIiZ Rzeszów}

  • Malwina Popiołek, PhD (Jagiellonian University), Monika Hapek, MA (Jagiellonian University), Pandemic as a challenge for contemporary journalists
  • Dr Anna Miotk (University of Warsaw) Infodemia around the COVID-19 pandemic as a challenge for media organizations
  • Dr Adam Szynol (Wroclaw University), From RSW to Orlen - management strategies of regional daily press
  • Dr Iwona Grodź (WSUS), Audience segmentation of culture in the media
  • Dagmara Plata Alf MA (ALK), Algorithm-based journalism - readers' perception of content credibility

15:30 – 16:00  Conclusion of the conference

The speeches in panels I, II, III IV delivered in Polish will be simultaneously translated into English


Applications for participation, in the form of an abstract not exceeding 600 words, should be sent by 19 May 2021. The abstract should specify the subject, objective, main theoretical background or research methodology, the most important results and a brief literature review. Presentations should not exceed 15 minutes. 


Planned scientific publication by a publishing house listed on the ministerial ratings.  Deadline for the submission of full articles: 30 September 2021. Details on editing issues will be provided during the conference. 


Organising Committee

prof. Stanisław Jędrzejewski

Użytkownik mediów w świecie cyfrowej obfitości 

Początek obecnego stulecia przyniósł bezprecedensowy rozwój mediów. Na nowo ukształtował się rynek audiowizualny; wzrosła rola telewizyjnych i radiowych prywatnych stacji komercyjnych; intensywnie, zwłaszcza w sektorze radia, postępuje zjawisko konsolidacji sieci; rozwinęła się telewizja kablowa; wzrosła liczba telewizyjnych stacji satelitarnych ( szczególnie tematycznych), coraz większą rolę odgrywają platformy cyfrowe (satelitarne i naziemne); rośnie znaczenie serwisów społecznościowych. Centralnym elementem systemu mediów staje się użytkownik i właśnie jego pozycji i roli w nowej sytuacji mediów audiowizualnych poświęcony jest moje wystąpienie Postulaty społeczne adresowane do mediów sprowadzają się do rozwijania różnorodności treści. Dochodzi tutaj zresztą do swoistego paradoksu różnorodności: więcej różnorodności oznacza mniej różnorodności. Istotne jest dzisiaj pytanie, co oznacza obfitość dzisiejszej kultury medialnej powstałej dzięki mediom cyfrowym i jaki ma wpływ na demokrację. Istnieje tutaj seria dychotomii, które charakteryzują obecną kulturę medialną: katharsis i flow; ciągły rytm cyfrowego doświadczenia; remiks (napędzany przez ogromne zasoby internetu do samplowania i miksowania treści) i oryginalność; historia (nie do odtworzenia) i symulacja (odtwarzana bez końca). Problemem dzisiaj jest to, gdy ta dość anarchiczna kultura medialna zderza się z ugruntowanymi instytucjami społecznymi i politycznymi, które, by móc funkcjonować, wymagają wspólnych reguł. Chaos, którego doświadczamy dziś w naszym życiu społecznymi politycznym jest bezpośrednio związany z rozpadem hierarchii i utratą wiary w edukację,naukę, autorytet ekspertów. W dzisiejszym bardzo konkurencyjnym rynku funkcjonują złożone struktury własności, w którym media de facto są zmuszone do zmian modelu biznesowego w którym można minimalizować presję komercyjną oraz polityczną, dbając równocześnie o jak najwyższą jakość dziennikarstwa.

GR- konfa Ewolucja badań rynkowych
Prof. Gavin Rae

Kozminski University

Ratajczak M
Prof. Magdalena Ratajczak

University of Wroclaw

Prof. Marta Ryniejska-Kiełdanowicz

University of Wroclaw

dr Justyna Arendarska

University of Wroclaw

dr Krzysztof Kuźmicz

Kozminski University

dr Bartłomiej Łódzki

University of Wroclaw


Prof. Hartmut Koenitz

Prof. Hartmut Koenitz, PhD, Trinity College Dublin, the University of Dublin, Ireland, School of Computer Science and Statistics Chair, EU COST Action 18230 INDCOR Interactive Narrative Design for Complexity Representations  President, ARDIN (Association for Research in Interactive Digital Narratives). 
Edited book: Interactive Digital Narrative - History, Theory and Practice 
Upcoming book: "Understanding Interactive Digital Narratives" (2021, Routledge) 

Prof. Tomasz Goban-Klas

Prof. Tomasz Goban-Klas, Ph. D. is a sociologist and media expert. He is a scholarship holder at, among others, the Sorbonne and Stanford University.  Author of several books, including "Media and mass communication", and over 300 scientific articles.  For many years he was a scientific secretary of the Press Studies Centre in Cracow. He was a professor at the Institute of European Studies in Vienna and the director of the Polish Academic Information Centre at the University of Buffalo. He is founder of the Department of Communication and Social Media at  Jagiellonian University and  Professor at the University of Information Technology and Management in Rzeszow.

Prof. Jan Kreft

Author of around 100 scientific publications and over a thousand articles in the Polish and foreign media. For many years an economic journalist, foreign correspondent, advisor in the biggest Polish companies, and experience in managing media companies. Author of marketing campaign strategies, e.g. for the Chancellery of the President of Poland. Research interests: management of media and technology organizations, power and influence in new media.
Recent books: Kreft J.(2019). The power of algorithms. At the source of the power of Google and Facebook. Jagiellonian University Publishing House, Kraków; 
Kreft, J, Kuczamer - Kłopotowska S., Zeleźnik A. (2019). Myth in Modern Media Management and Marketing, IGI Global, Hershey US; 
Kreft J. (2016). The end of journalism as we know it. Aggregation in the media. Jagiellonian University Publishing House, Kraków;  
Kreft J., (2015). Behind the facade of community. Elements of new media management, Jagiellonian University Publishing House, Kraków.

Prof. Kazimierz Krzysztofek

Fields of research include, i.a. the impact of information technology on the arts; sociology of the Internet, e-culture, IT and human development, culture and the knowledge industry. Since 1994 (until 2002) he has worked at the Institute of Culture as Director for Research. He has been Professor of Sociology at the University of Bialystok (1997-2012), and a member of the Polish Academy of Science Committee for Forecasting "Poland 2000Plus" since 1995. Since 2000 he has been professor of sociology at the Warsaw School of Social Sciences and Humanities (SWPS)  in Warsaw. He is also a member of the International Studies Association, as well as a member and former board member of the European network of research institutes on culture and culture documentation centers (CIRCLE). Since 2002 he has been vice-president of the Warsaw Foundation Pro Cultura. In 1987/88 he was postdoc Fulbright scholar at the MIT Center for International Studies (Program on International Communication) and in 1996 a visiting lecturer at the Pennsylvania State University, State College, Pa, 

Prof. Magdalena Ratajczak

Magdalena Ratajczak PhD, is a Professor at the University of Wrocław and head of the Department of International Communication at the Institute of International Studies at the University of Wrocław. Her scientific interests include intercultural communication, diplomacy of diasporas, humanitarian diplomacy, studies on cultural pluralism in media, media of diasporas and ethnic communities, media and the politics of multiculturalism in Switzerland.
She is a member of the International Editorial Board of the Peace Human Rights Governance Journal and the Academic Board of the Joint Ph.D Degree "Human Rights, Society and Multi-level Governance, at the University of Padua. She is the President of the section on Intercultural Communication and International Communication of the Polish Society for Social Communication (PTKS) and a member of the Board of the Wrocław Branch of the Polish Society for International Studies (PTSM). 

Prof. Dariusz Jemielniak

Prof. Dariusz Jemielniak is Professor of Management at Kozminski University, where he chairs the MINDS (Management in Networked and DIgital Societies) department. He is also a faculty associate at the Berkman-Klein Center for Internet and Society at Harvard, a member of the Board of Trustees at the Wikimedia Foundation, and a corresponding member of the Polish Academy of Sciences. He previously worked at MIT and Berkeley. Most important books: "Common Knowledge?" (2014, Stanford University Press), "Collaborative Society" (2020, MIT Press, co-authored with A. Przegalinska), "Thick Big Data" (2020, Oxford University Press).

Prof. Piotr Celiński

Prof. Piotr Celiński  is a media expert, digital media theoretician, associate professor at the Department of Philosophy of Politics and Social Communication at Maria Curie-Skłodowska University. Co-creator of cultural and artistic events. Author and editor of the books: Interfaces. Digital technologies in communication (Wroclaw 2010), Cultural codes of digital technologies (Lublin 2011), Mindware. Technologies of dialogue (Lublin 2012), Postmedia. Digital code and databases (Lublin 2013). Co-founder and board member of the Digital Culture Institute Foundation (

Prof. Włodzimierz Gogołek

Professor at the University of Warsaw and a specialist in the field of information technology in the media and education. He has dealt with the problem of computer-assisted teaching and ran his own, first in Poland, company of online information brokering. He was the editor-in-chief and chairman of the Polish Press Agency, where he designed and implemented a system for collecting and distributing multimedia information resources via the Internet. As a board member, he worked on the implementation of large ICT systems at Polish Telecom, in particular with universal access to the Internet in Poland. He has continued to work as a teacher and science researcher, since 2011 -  mainly in the field of problems related to the collection and refining of Big Data. He is an initiator and co-creator of unique courses on the subject of Media Logistics and Big Data Controlling.

Prof. Wojciech Skrzydlewski

Wojciech Skrzydlewski is a media expert, educator and music journalist. He is associated with the Adam Mickiewicz University in Poznań, Lower Silesian University in Wrocław, Radio Merkury, Górny Promotion and the Posnania Municipal Publishing House. He was twice a research fellow at SUNY and Penn State in the USA. The author of more than 1000 radio programmes, producer of 25 phonograms, including two titles awarded Gold and Platinum records by ZPAV. His "Ilustrowany Leksykon Muzyki Popularnej" (Illustrated Lexicon of Popular Music) published by the Kurpisz Publishing House was acclaimed as the book of winter 2002/2003. He is author of the unique in Poland specialisation of Music Journalism in the first and second degree studies in the Lower Silesian University. He has promoted 10 PhDs.

Prof. Magdalena Szpunar

Magdalena Szpunar is an associate professor and habilitated doctor of social science in the field of sociology. She works at the Institute of Journalism, Media and Social Communication. The author of over 150 scientific publications including „The culture of algorithms”, „The culture of digital narcissism”, „Cultural imperialism of the Internet”. More information about the author is available on the website:

R. Stalmach
Dr Robert Stalmach

CEO Newspoint.He gained experience in traditional and electronic media (Agora SA) and in consulting (Arthur Andersen / EY). A graduate of the Faculty of Management at the University of Warsaw, doctor of economic sciences. Author and co-author of books and articles in the field of management, economics, media and new technologies. Lecturer at INE PAN in Warsaw. Participant in a research project at the University of Augsburg as well as executive programs at INSEAD and IFRA / eNews. Expert of the European Commission in Horizon 2020 INNOSUP, assessor of RPO WM 2007-2013 projects. Energy certifier (entry no.2520). Judo black belt.

Marcin Bąkiewicz
red. Marcin Bąkiewicz

Music director of Antyradio, a radio personality and music journalist. He hosts two shows in Antyradio and is a member of the editorial board of Teraz Rock music magazine. He gathered his professional experience in e.g. MTV Polska, where he programmed VH1 Polska and VH1 Classic European, 4Fun Media, where he worked in channel, and a number of radio stations as well as in e-commerce business as a music category manager. He worked as a music journalist and music photographer for many websites and music magazines, including Onet, WP, Interia or Muza music magazine. His newest activity is teaching and developing his training programme about Polish radio market and the successful promotion of music in the radio. Member of Akademia Fonograficzna.
He majored in European Studies (Law, Economy and Culture of Europe) at the Law faculty of Adam Mickiewicz University in Poznań. An avid vinyl collector, traveller and photographer.

editor Michał Broniatowski

Member of the editorial team and coordinator in Poland of POLITICO, a political information agency from Washington and Brussels.
Journalist for over 40 years, for many years chief of large editorial offices in Warsaw, Moscow, Shanghai and Beijing, political commentator on TVN, Polsat and TOK FM.
In 1985-92 he was a correspondent for Reuters in Poland and later the head of Reuters offices in Poland, Russia and the former Soviet Union countries. 
In 2003-09 Vice President of the private news agency Interfax, responsible for English-language economic services from China, Central Europe, the UK and Russia.
In 2014-17, he was editor-in-chief of Forbes magazine.

editor Magda Jethon

A graduate of the State Secondary School of Fine Arts in Wroclaw. She completed pedagogy and postgraduate studies in journalism at the University of Warsaw. In 1977 she began working at Radio Trójka. During martial law she was negatively verified and for 8 years deprived of the right to practice her profession. She hosted many author's programs on the radio Trójka, among others: "Face to Face", "Our Parnassus", "Politician also a man", "Trójka Club", "Magda, Mrs. First to Say".  In 2002 and 2004 she published two books, based on anecdotes from the radio series "Pani Magdo, Pani pierwszej to powiem" (“Mrs. Magda, I'll tell you first”).
In 2006 she left Radio Trójka, to which she returned on February 25, 200  by decision of the board of the Polish Radio as its director. On December 29 of the same year she was dismissed from the post of director. As a result of a 10-month-long protest  by the Trójka team she was reappointed director on November 9, 2010. On January 8, 2016 the Board of Polish Radio dismissed her from her post. 
On June 2016 she published a book "I will tell you first about Trójka" and launched the portal
Since October 2016 she runs Radio Workshops at the Department of Theatre Knowledge at the Theatre Academy in Warsaw. 
Creator and director, chief editor of the online station Radio Nowy Świat.

editor Grzegorz Kiszluk

Owner and editor in chief of Brief magazine. Creator of the Brief for Poland platform focused on place marketing. One of the pioneers of advertising in Poland. In the 1990's he was media department director at Publicis FCB and CEO at Optimedia Poland. Member of the ZKDP board and the first chairman of the supervisory board of PBC. Chairman of the supervisory board of the International Advertising Association in Poland from 2003 to 2005. Jury member of many festivals, among others: Crackfilm, Golden Eagles, Media Trendy, KTR. Winner of the "Steel Fence 2004″ in the category of building bridges between different views and aspects of market communication. The first chief editor of the Impact magazine.

editor Stanisław Wryk

Stanislaw Wryk is a europeanist and historian by education and a reporter by profession. Since 2007 he has been a reporter for Polsat Television and Polsat News. He has reported on the most important events in Poland and abroad in recent years (including the terrorist attacks in Paris, Brussels, Berlin, Tunisia and New York). He has been Polsat's envoy to Singapore, Lebanon, California. He has reported on European politics from Strasbourg and Brussels, and on the French presidential and parliamentary elections from Paris. He runs a TV studio at the Faculty of Political Science and Journalism. He is a lover of France and American basketball (NBA). He remains faithful to the paper editions of newspapers. He worships graphic novels and is an incorrigible enthusiast of endorphins, which are provided by sport (he has completed 10 marathons).

Dr Anna Warchoł-Kęsicka

Master of Law, Master of Management, PhD in Sociology 
Internet expert with many years of experience in conducting projects in the media. For many years she coordinated Internet projects in the largest press publishers in Poland. She worked, among others, at, Edipresse (,, Ringier Axel Springer (, ZPR Media ( She managed the business development department and mobile projects on At TVN, she was responsible for Internet lifestyle projects, including the website and the reconstruction of She is currently Director of the Patient Department at Neuca. 
For years, she has been observing the impact of algorithmic content of search processes on the construction of websites and the structure of editorial offices. As a PhD in sociology, she closely observes the processes which influence the tensions between the media and the user.

Michał Karbowiak

Community Manager in Concordia Design Wrocław
In the business and creativity center, Concordia Design Wrocław is responsible for community building, running an incubation program for young technology companies and cooperation with the media.
He regularly publishes articles about Polish and international business in Gazeta Wyborcza.
Before working for Concordia Design, he helped build a local startup ecosystem in Wrocław as project manager in Wrocław Agglomeration Development Agency (ARAW)

editor Katarzyna Karpa-Świderek

Katarzyna Karpa-Świderek is an advisor to the management board for media and spokeswoman for WWF Poland. She represents the organization in the media, participates in debates with business and students, educates and writes on topics related to climate protection and biodiversity. From 2007-2018 she was a tv host and previously stock exchange correspondent for TVN CNBC and TVN24, the biggest commercial broadcaster in Poland. In her programs she dealt with economic, environmental and human rights issues, including the topic of gender equality. She also worked as an economic reporter in TV Biznes, a radio presenter in Radio Emaus in Poznań and a columnist in the ELLE magazine. She collaborated with social organizations such as the Academy for the Development of Philanthropy in Poland, and the Polish-American Freedom Foundation. She graduated in Journalism and Political Science from Adam Mickiewicz University Poznań, as well as Capital Investments at the Higher School of Banking in Poznań. She conducted the course "Social Innovation" at the  Adam Mickiewicz University Poznań. She believes that ecology is a long-term economy.

Mariusz Wawer

Mariusz Wawer holds a position of  Governmental Relations Leader for all 3M entities in Poland and in Central Europe. Responsible for strategic planning & coordination of regulatory activities as well as communication with key company stakeholders and trade organizations. He actively works as within the American Chamber of Commerce in Poland, chairing the Sustainable Development Committee.
Prior to 3M he gained his professional experience in various consulting companies incl. Deloitte and as a journalist in Polish nationals dailies & business magazines. Academic lecturer in the areas of social communication and Public Affairs at MBA studies. Graduated from Faculty of Law.

Konrad Weiske

Menadżer z dużym doświadczeniem, współzałożyciel i prezes Spyrosoft S.A. 
Od 2002 roku działa w branży IT, zdobywając swoje pierwsze doświadczenia w kraju oraz za granicą, pracując przy tym dla takich gigantów jak IBM, Microsoft czy Nokia.
Po kilkuletniej karierze w zarządzie jednego z największych polskich softwarehouse’ów postanowił założyć własny biznes. W 2016 roku powstało Spyrosoft, którego tworzeniu towarzyszyła idée fixe o wyjątkowym środowisku pracy, angażującym najlepszych specjalistów w najciekawsze projekty i technologiczne wyzwania.
Od września 2018 Konrad, w roli wiceprezesa SoDA (Software Development Association Poland), działa na rzecz rozwoju  i integracji polskiego sektora IT, szukając połączeń między  biznesem a sektorem publicznym.