EMAC Regional Conference 2021

Warsaw, Poland
22-24 September


Extending boundaries: The impact of digital world on marketing

“The Only Thing That Is Constant Is Change” Heraclitus of Ephesus

Digital revolution has radically transformed marketing environments, inducing profound changes in organizations, their marketing activities and research. Nowadays, we assume digital marketing to be something natural. Can digitalization, however, progress even further? What further changes should we expect? Or maybe, on contrary, we need a digital detox? What are the challenges to marketing in the era of automation and big data?

The Conference focuses on the impact of technology on marketing. It aims to diagnose what changes digitalization brings to marketing theory and practice, and what are the directions of the development of digital environments and marketing.

A special session on Logistics and Supply Chain Management will also be held during the conference.

Papers on other marketing topics are welcomed, too.

At the moment the conference is planned to be organised in the hybrid formula.

You can chose your participation mode:

  • online – via the Conference platform, or
  • offline (onsite) – on the Campus of Kozminski University.  If epidemic conditions do not allow offline participation,  the conference will be held online only

Appropriate information will be available on the Conference's website .

EMAC 2021
About EMAC

The European Marketing Academy (EMAC) is a professional society for people involved or interested in marketing theory and research established in 1975. The purpose of the European Marketing Academy is to provide a society for persons professionally concerned with or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing.

At present, the Academy has over 1000 members from more than 57 different countries in all five continents.

More information about EMAC.

Speakers and Organizers
Prof. Dr. Andreas M. Kaplan

Rector & Dean ESCP Paris & Berlin

Keynote Speaker

Professor Kaplan’s research focuses on analyzing and decrypting the digital world, in particular the areas of social media and artificial intelligence. With several seminal articles and + 30,000 citations on Google Scholar, Professor Kaplan has been counted among the worldwide top 50 business and management authors according to John Wiley & Sons. Furthermore, broadly covered Stanford study recognized Kaplan as one of the world’s top-cited and impactful scientists. Professor Kaplan has teaching experience in top-tier schools and universities such as Harvard, Sciences Po Paris, and Tsinghua University.

With over ten years of leadership experience in higher education, Professor Kaplan serves as Dean and Rector of ESCP Business School Paris and Berlin. Previously, he held positions as Dean for Academic Affairs, Director of Brand and Communications, and elected Head of the Faculty's marketing department. Kaplan is particularly interested in the future of education impacted by digital transformation, increased competition, and reduced public funding, and has published extensively in this area in academic and practitioner journals.

Conference Organizer

Kozminski University, founded in 1993, is a private institution of higher education with full academic rights. The University has obtained Polish and international accreditations, as well as excellent results in global and national educational rankings, which shows the high quality of its programs and services. Due to these qualities, KU diplomas themselves have become coveted. The University’s offer includes various Bachelor's, Master’s, MBA’s as well as Ph.D. programs. All of these are also offered in English.

Since 2009, Kozminski University is listed in the prestigious educational rankings provided by the ‘Financial Times’ – Business School Rankings, which include the best universities from around the world. Moreover, for the past 19 consecutive years, it holds the title of the best private university of the country in educational rankings published by ‘Perspektywy’, ‘Rzeczpospolita’ and ‘WPROST’.

Kozminski University also received a special distinction from the National Accreditation Committee for its management, finance and accounting, administration and law programs. Kozminski University is among 90 universities in the world, which were awarded three international accreditations: EQUIS, AMBA and AACSB. The AACSB accreditation is awarded to such prestigious universities such as Yale and Harvard.

Organizational Committee

The conference will be organized by the Department of Marketing, which employs 12 people, including 3 professors, 6 adjunct professors and 3 research assistants. Since 2004, the Department has organized three national and one international conference. More than 100 guests participated in each of them. The Department of Marketing specializes in publications in the field of marketing strategies, consumer behavior, and broadly understood digitization processes. The Department's employees take part in national and international research projects, publish articles and monographs, and are responsible for professional programs in marketing, for example digital marketing and marketing automation.

Prof. Grzegorz Mazurek

Program Committee Chair

Associate Professor of (Digital) Marketing at Kozminski University. His research activities are focused on various aspects of digital transformation and the impact of emerging technologies on marketing. His research studies – papers and chapters -  can be found among others in: European Management Journal, Business Horizons, Journal of Management Analytics, Routledge and Emerald. At Kozminski University he is academic director of several postgraduate study programmes: Digital Marketing, Electronic Commerce, Digital Transformation. He is also Director of the CYBERMAN Digital Transformation Research Center. Since 2020 he serves as Kozminski University’s Rector.

Jolanta Tkaczyk, PhD

Organizational Committee Chair

Researcher at the Kozminski University in the Department of Marketing. Since 2007 Director of Postgraduate Program in Marketing and Management and academic director of Postgraduate Program in Fashion Management. A specialist in conducting training in marketing, market analysis, advertising, sales techniques, customer service, brand management and consumer behavior. Chairwoman of the organizing committee of three national conferences and co-chairwoman of the international conference. Academic director of professional and graduate programmes in marketing. Member of EMAC since 2011.

Marcin Awdziej, PhD

Organizational Committee Chair

Researcher at the Kozminski University in the Department of Marketing. His interests focus on marketing issues in various business sectors, especially in the context of strategies and consumer behavior. He has published many articles in the field of marketing, cooperated as a consultant with numerous Polish and international companies. In 2002 he completed the program of the Chartered Institute of Marketing, receiving the Professional Postgraduate Diploma in Marketing. Academic director of undergraduate programme in marketing. Since 2017 he is the national representative of EMAC for Poland.

Przemysław Tomczyk, PhD

Organizational Committee Member

Researcher at the Kozminski University in the Department of Marketing. Specialist in the field of scientific research and teaching conducted in the area of CRM, in particular analysis of the client portfolio, customer lifetime value (CLV) and customer knowledge (Knowledge from Customer - KfC). Director of postgraduate studies in marketing research and analysis and marketing automation.

Miroslaw Antonowicz
Mirosław Antonowicz, PhD

Mirosław Antonowicz - PhD in economics in management sciences, Certified e.g. "Senior Logistics" European Logistics Asociates Brussels, Business Trainer.

Researcher of Leon Kozminski Academy – College of Management, Professor of Leon Kozminski Academy - Department of Marketing, Head of Postgraduate Studies in ALK in Logistics Management, Purchasing Management, Head of Certified Master's Studies in Logistics and Supply Chain Management of Leon Kozminski Academy.  Director at the International Science and Business Centre (Center for Logistics and Supply Chain Management)  at ALK

Active Manager of the Transport, Forwarding and Logistics Sector (TSL), among others, President and Vice President of the Office of Rail Transportation 2006-2010,  Member of the Board of Grupy PKP in the years 2017-2020, Chairman and member of many Supervisory Boards e.g. Vice Chairman of the Supervisory Board of PKP CARGO S.A. in the years 2017-2020., Member of the Polish Logistics Society, Member of the Association of Managers and Experts of Rail Transport in KIG. Former expert and member of the Bureau (two terms) of the Logistics, Logistics and Transport Processes Section - Transport Committee of the Polish Academy of Sciences (2007-2014).
Currently, President of the International Organisation for Railway Cooperation of the OSZD and Member of the Scientific Council of the Railway Institute

Co-author of 3 monographs and 5 compact practical studies in the field of transport. Author of more than 200 scientific articles in the field of management, transport, marketing, logistics. Participant or manager of more than 20 different types of research and advisory programmes
Prof  M. Antonowicz has been or is a member of the Scientific Councils of several journals in the field of transport and logistics, e.g. "Logistics and Transport "Transport "Transport Review", "Rail Transport Technology"; permanent collaborator, "Eurologistics and "Logistics and Quality". Organizer and Participant of many international and national conferences and seminars.

Sebastian Jarzębowski
Sebastian Jarzębowski, PhD

Prof. Sebastian Jarzębowski (Logistics and Supply Chain Management Special Session Chair, Organizational Committee Member)

Professor at Department of Economics and Scientific Director of Logistics & SCM Research Center at Kozminski University. President of Council of Supply Chain Management Professionals (CSCMP) in Poland and Research Fellow at Supply Chain Risk and Resilience Research (SCR3) Institute, University of Missouri–St. Louis.  

He has many years of experience in research and teaching activities in field of information technologies in logistics, business process modeling and supply chain management. The scientific and research activities focuses on the efficiency of companies, supply chain management and logistics. Prof. Jarzebowski is a scholarship holder of the Deutscher Akademischer Austauschdienst (DAAD), the Schaumann Foundation and others. He was coordinator of over 20 domestic and international projects i.e. Horizon 2020, Interreg CE, POWER, POKL, RPO, FP7, NCN, NCBiR in the field of logistics and supply chains, in particular supply chain integration, digital transformation and procurement.

Conference Sponsors

EMAC Regional 2021 will be conducted in hybrid formula.

You can chose your participation mode:

  • online – via the Conference platform, or
  • offline (onsite) – on the Campus of Kozminski University.  If epidemic conditions do not allow offline participation,  the organizers will return the difference between offline and online Conference fee.


Online formula:

Early Bird Registration Fee (until 08.08.2021); this is the registration deadline for the authors whose paper has been accepted for oral presentation ): new price!  ̶2̶5̶0̶ 195 EUROS (including EMAC 2022 membership fee - 125 euro)

Regular Registration Fee (8.08.2021-20.09.2021):  ̶2̶7̶0̶ 250 EUROS (including EMAC 2022 membership fee - 125 euro)

Offline (onsite) formula:

Early Bird Registration Fee (until 08.08.2021); this is the registration deadline for the authors whose paper has been accepted for oral presentation): 375 EUROS (including EMAC 2022 membership fee - 125 euro)

Regular Registration Fee (8.08.2021-10.09.2021): 395 EUROS (including EMAC 2022 membership fee - 125 euro)

Full payment must be received in full prior to the Conference. If you register at the early registration rate, payment must be received in full by the Early Registration deadline. If payment is not received at this time, your registration rate will automatically be changed to standard registration and the higher fee will be due.  On receipt of your registration form, a confirmation email and receipt will be sent to you by the conference organisers.

If you have not received this within 5 working days of registering, please contact the conference secretariat by emailing emac@eiasm.be

Preliminary Program

At the moment the conference is planned to be organised in the hybrid (online and offline) formula. In the case of change of the epidemic situation, it will be changed into an online formula. The willing participants will be welcomed to attend in person,  following the sanitary regime. Appropriate information will be available on the Conference's website .

The organizers reserve the right to change the program.


  • Pre-conference Early Researcher Symposium



  • Opening ceremony, keynote speech, parallel sessions


  • Gala dinner/online event (it depends on the formula of the conference)



  • Parallel sessions, meeting the editors, closing ceremony 
Ekonomia i finanse
Key Dates & Fees

Conference dates: 22-24.09.2021

Activity Deadlines

  • Register as reviewer: 26.03.2021
  • Paper submission deadline: new! extended submission deadline 4th of June 2021 15:00 CET Time
  • Submit reviews: 30.06.2021
  • Notification to the authors: 15.07 2021
  • Early Bird registration:  until 08.08.2021 this is the registration deadline for the authors whose paper has been accepted for oral presentation ) (registration will be open soon)
  • Regular registration deadline: online - 20.09.2021; offline (onsite) - 10.09.2021



Online formula:

  • Early Bird Registration Fee (until 08.08.2021): new price!  ̶2̶5̶0̶ 195 EUROS (including EMAC 2022 membership fee - 125 euro)
  • Regular Registration Fee (8.08.2021-20.09.2021): 2̶7̶0̶ 250 EUROS (including EMAC 2022 membership fee - 125 euro)

Offline formula:

  • Early Bird Registration Fee (until 08.08.2021): 375 EUROS (including EMAC 2022 membership fee)
  • Regular Registration Fee (8.08.2021-10.09.2021): 395 EUROS (including EMAC 2022 membership fee)
Paper submission

All submissions are due in PDF format and should be done online via the submission link no later than 4th of June 2021 (15:00 CET Time)

Please make sure to read carefully the submission guidelines link before submitting your paper.  

Should you have any questions,  contact Anne-Laure Marteaux, EMAC Executive Secretary (emac@eiasm.be)

Authors of the best papers will be invited to publish an article in the Central European Management Journal.  "Central European Management Journal" (CEMJ, to No. 2/2019  published as "Journal of Management and Business Administration. Central Europe") is a scientific quarterly pertaining to management in public and private sector institutions which publishes research results and theoretical analyses and reviews. CEMJ  appears on the list of Polish and foreign scientific journals led by the Minister of Science and Higher Education for the parametric evaluation of the scientific units with the allocated number of points 40. CEMJ is indexed in Scopus and Web of Science (Emerging Sources Citation Index).

Dr Jolanta Tkaczyk
Organizational Committee Chair
Jolanta Tkaczyk, PhD
Marcin Awdziej
Organizational Committee Chair
Marcin Awdziej, PhD