Digital Manager Academy
Digital Manager Academy
The Digital Manager Academy is your flexible and fast track to growth in digital marketing, e‑commerce, and AI — without long-term commitments but with highly tangible results. In one place, we combine practical trainings led by experienced experts with short informational webinars, so you can consciously choose the best development path for yourself.
The Academy is designed as a modular program: you select the area that interests you (such as content marketing, marketing automation, Google Ads campaigns powered by AI, web analytics, e‑commerce, or B2B sales scaling) and then decide which training is worth your time and budget. Each training is a hands-on workshop based on real case studies, exercises, and tools, allowing you to immediately implement improvements in your campaigns, processes, and sales funnel after the session.
The webinars are short online sessions where we show what each training looks like “behind the scenes.” They help you better understand the program, see the trainers in action, learn their style of work, and ask your first questions. They’re perfect for those who “would like to join but have doubts” before signing up for a full course. Choose the webinars that best align with your goals, see how the trainers work, ask them specific questions — and then decide which training will be your next conscious step toward more effective, modern, and data‑driven marketing.
The Digital Manager Academy is designed for professionals in both B2C (marketers, e‑commerce specialists, brand owners) and B2B (sales and marketing teams in service, technology, or SaaS companies), as well as for anyone seeking universal, transferable digital skills. Thanks to its modular structure, you can build your own learning path — from your first campaigns and online store, through automation and analytics, to scaling sales and integrating AI across your entire organization.
Training: „Artificial Intelligence in Marketing” (6 days)
Another edition of a training program unique on the Polish market, devoted to the use of artificial intelligence in marketing. The training will cover all ways of using various tools based on big data, machine learning, and artificial intelligence in the work of a marketer. Trainers from various companies that implement or use AI in their activities will share numerous practical case studies from their implementations.
They will talk about both their successes and failures, which taught them how to make even better use of Machine Learning and Deep Learning technologies. For participants of this training, Generative Artificial Intelligence will become a support in their daily work.
Training: „Web Analytics with Predictive AI Elements” (2 days)
The webinar dedicated to the training “Web Analytics with Predictive AI Elements” will show how this practical, workshop‑based course helps turn Google Analytics 4 data into concrete business decisions and user behavior predictions. The trainer – Jarosław Sokołowski, an experienced expert and practitioner in digital marketing, data‑driven business, and analytics tool implementations – will explain how he guides participants step by step from GA4 fundamentals to working with predictive segments, retention and customer value analysis, and integration with BigQuery.
During the practical training, participants will learn about the advanced capabilities of Google Analytics 4 in terms of reporting and data analysis. They will learn, among other things, how to analyze user activity across multiple devices, model missing data using machine learning, and create interactive dashboards and predictive segments based on AI.
Training: „Advertising Campaigns Using AI: The Case of Google Ads” (3 days)
The webinar dedicated to the training “Advertising Campaigns Using AI: The Case of Google Ads” will show you how to get the most out of this three‑day, practical course – from your first ad account to advanced, automated, AI‑driven campaigns. The trainer, Jarosław Sokołowski – an experienced expert in digital marketing and data‑driven business – will explain how, during the training, he leads participants through the entire process, from strategy and account structure to optimizing campaigns for business results.
The training will provide comprehensive knowledge about how Google Ads campaigns work and how to use them in online marketing. Participants will learn how to create an account, set up a campaign in the search engine and advertising network, select keywords, create attractive ads, and measure their effectiveness.
Training: „e‑Commerce for Beginners” (2 days)
The webinar dedicated to the training “e‑Commerce for Beginners” will help you assess whether this practical, two‑day course is a good starting point for building or growing your own online sales channel. The trainer, Jarosław Sokołowski – an experienced expert working hands‑on with digital marketing, e‑commerce, and data‑driven business – will show how the course combines the fundamentals of an e‑commerce strategy with concrete, workshop‑style work on your own online store, from the initial idea and platform selection through to the first marketing activities and analytics.
The training will result in in-depth and useful specialist knowledge, a set of specific skills related to the use of Internet technologies in e-commerce, and a mix of competencies that will contribute to the effective application of the acquired knowledge and management skills relevant to the management of the organization and its commercial activities in the virtual space.
Training: „Marketing Automation” (2 days)
The webinar dedicated to the “Marketing Automation” training will help you verify whether this intensive, hands-on program is the right way to structure and automate your company’s marketing activities. During the session, the trainers – Jarosław Sokołowski and Bartosz Szafarowski, practitioners with many years of experience implementing Marketing Automation systems in large organizations – will explain how they work with participants step by step on real processes, rather than just “dry theory.”
This two-day Marketing Automation training course introduces participants to the world of marketing automation. Participants will learn about key platforms, tools, and strategies for optimizing email, social media, and content marketing campaigns.
Training: „Content marketing in a nutshell – build your brand, achieve your goals” (2 days)
The webinar dedicated to the training “Content Marketing in a Nutshell – Build Your Brand, Achieve Your Goals” is a chance to look behind the scenes of one of the most hands-on content marketing courses and check whether this program is the one that will help take your brand communication to the next level. During the session, you will meet Marta Hordyjewska – the trainer and an experienced expert who has worked on the publisher, agency, and client side – and see how her approach blends strategy, creativity, and everyday business realities.
A two-day training course presenting the essential basic knowledge of content marketing. The program allows participants to familiarize themselves with the idea and case studies of content marketing, the most important elements of strategy and stages of campaign implementation, as well as useful free and paid tools.
Training: "Scaling B2B Sales with Smart Marketing" (3 days)
The webinar dedicated to the training “Scaling B2B Sales with Smart Marketing” will show how to move from chaotic, one‑off sales activities to a predictable, measurable client acquisition system where marketing and sales finally play on the same team. The trainers – seasoned B2B practitioners – will explain how, during the three‑day course, participants design a shared marketing‑sales funnel, connect inbound and outbound activities, and build a data‑driven pipeline instead of relying on random “lucky shots.”
After completing the training, participants will learn how to design a consistent B2B marketing and sales funnel – from initial contact to signing a contract and developing cooperation. They will learn about demand generation strategies and combining inbound and outbound activities to build a stable pipeline. They will gain practical skills in marketing automation, segmentation, personalization, and Account Based Marketing, as well as working with CRM tools. They will also learn how to measure the effectiveness of activities and effectively combine marketing and sales around common goals.