Paweł de Pourbaix, Ph.D., specializes in economics and management. He is Senior Lecturer in the Department of Marketing, with which he has collaborated since 2000. He is Head of Postgraduate Studies in Sports Management and Head of Marketing specialization in Bachelor Studies at Kozminski University. A long-time member of the Kozminski University Senate, he currently is a member of the Business Advisory Board. His research interests include young buyers’ behaviors, sports management, relationship marketing, and sales management. He conducts lectures, classes, and workshops for bachelor, master, and postgraduate studies. Moreover, he specializes in training and coaching in marketing, market analysis, advertising, sales techniques, and customer service. He authored articles, studies, and monographs in renowned journals and scientific publications devoted to marketing. Since March 2020, he co-leads the project “#marketingowa domówka” (marketing house party), for which he and his team received the Rector’s Award in the micro-educational innovation category.
Publikacje w czasopismach naukowych:
Rozdziały w monografiach:
DE POURBAIX P., BARAN R. (2004), "Analiza możliwości i zagrożeń działania", w: Garbarski Lechosław (red.), Marketing. Przewodnik, WSPIZ IM. L. KOŹMIŃSKIEGO, Warszawa, s. 39-62, afiliacja: WSPIZ