Blended Intensive Programs
BLENDED INTENSIVE PROGRAMS (BIP) – new mobility possibilities for students and teaching staff
Among many activities, Kozminski University has recently started to create and participate in Blended Intensive Programs (BIP) which are dedicated to our students together with students from our partner universities from all around the world, and is an an unique opportunity to study at KU, visit best companies in Poland and take part in cross-cultural activities.
"These are short, intensive programs that use innovative ways of learning and teaching, including the use of online cooperation. The programs may include challenge-based learning where transnational and transdisciplinary teams work together to tackle challenges for example those linked to the United Nations’ sustainable development goals or other societal challenges identified by regions, cities, or companies. BIP should have added value compared to existing courses or trainings offered by the participating HEIs and can be multiannual. By enabling new and more flexible mobility formats that combine physical mobility with a virtual part, blended intensive programs aim at reaching all types of students from all backgrounds, study fields and cycles. Groups of higher education institutions will have the opportunity to organise short blended intensive programs of learning, teaching, and training for students and staff. During these BIPs, groups of students and/or staff as learners will undertake a short-term physical mobility abroad combined with a compulsory virtual component facilitating collaborative online learning exchange and teamwork. The virtual component must bring the learners together online to work collectively and simultaneously on specific assignments that are integrated in the blended intensive programme and count towards the overall learning outcomes. In addition, blended intensive programmes can be open to student and staff from any HEI, including local students and local staff. BIPs build capacity for developing and implementing innovative teaching and learning practices in the participating HEIs." More information available in Erasmus+ Programme Guide (p. 49).
Important: possibility to apply for Erasmus+ scholarship is also available for this particular kind of mobility.
Below you can find updated information about BIP co-organized by KU and our partners.
Rector's Order regarding Short Term Mobilities
Sustainable Innovation in Digital Marketing and E-Commerce
Partners:
- ZSEM – Zagreb School of Economics and Management
- ISM – University of Management and Economics
- HTW Berlin University of Applied Sciences
- Hochschule Heilbronn (HHN) – Heilbronn University of Applied Sciences
- LSB – Luxembourg School of Business
- ESIC – ESIC Business & Marketing School
- University of Piraeus – Πανεπιστήμιο Πειραιώς
Dates: 8 - 12 December 2025
Description:
The Blended Intensive Programme “Sustainable Innovation in Digital Marketing and E-Commerce” was successfully delivered by Kozminski University, combining online and onsite learning. The programme brought together 60 students from 8 European partner universities, working in fully international teams. Participants took part in expert-led workshops on digital marketing, AI, design thinking, user research, and digital campaigns, as well as a study visit to the Cambridge Innovation Center / Campus AI. The programme concluded with final project presentations of innovative, AI-based e-commerce concepts for educational products, evaluated by academic and industry experts. The BIP strengthened students’ digital, research, teamwork, and presentation skills, while fostering international collaboration and offering a strong foundation for future programme editions.
KU Program Leader: dr Karolina Małagocka
Future(s) of Education – Co-designing New Programs and Exploring Creative Pedagogies
Partners:
-Zagreb School of Economics and Management, Croatia
-ISM University of Management and Economics, Lithuania
-ESIC Business & Marketing School, Spain
-ESSCA School of Management, France
-Lviv Polytechnic National University, Ukraine
-HTW Berlin University of Applied Sciences, Germany
-Heilbronn University of Applied Sciences, Germany
-Luxembourg School of Business, Luxembourg
Dates: 8 - 12 December 2025
Description:
The Blended Intensive Programme “Future(s) of Education – Co-designing New Programs and Exploring Creative Pedagogies” was successfully delivered by Kozminski University, combining an online preparatory session with a week-long onsite intensive module. Designed as a strategic co-creation process, the programme focused on aligning the Alliance’s vision with global megatrends, preparing for the EIT HEI Call 2025, and prototyping future Joint Degree programmes. Participants explored topics such as AI in education, future thinking, innovation ecosystems, and creative pedagogies through expert keynotes, interactive workshops, and design methodologies including Lego Serious Play and the Future Thinking Canvas. The programme concluded with the prototyping of a Joint Degree programme for 2028, strengthening strategic cooperation, innovation capacity, and intercultural collaboration among partner institutions.
KU Program Leaders: dr Zofia Przymus, mgr Barbara Domaradzka
Strengthening European Competitiveness - European Innovation & Foresight Bootcamp
Partners:
- Technical University of Munich, Germany
- Estonian Business School, Estonia
- Kozminski University, Poland
Dates: 12-16 May 2025
Booklet: here
Description:
In May 2025, Kozminski University (KU) hosted participants of the BIP programme titled Strengthening European Competitiveness – European Innovation & Foresight Bootcamp, organized in collaboration with the Technical University of Munich (Germany) and Estonian Business School (Estonia). A total of 45 students from the Management and Management & AI programs at KU took part in the initiative. The Warsaw edition of the event, titled Strengthening European Competitiveness – European Innovation & Foresight Bootcamp, marked the first Blended Intensive Programme (BIP) organized as part of the European Union Week – a pan-European initiative aimed at addressing key challenges facing the EU, with the participation of high-level public officials, students, and faculty from universities across Europe. This year’s EU Week will be officially opened by the President of the European Parliament, Roberta Metsola. The Warsaw event was held under the patronage of the Minister for European Union Affairs, in connection with Poland’s Presidency of the Council of the European Union. The BIP programme at Kozminski University was delivered in cooperation with international partners, including the consortium leader of EU Week – the Technical University of Munich (TUM School of Management) – and Estonian Business School (EBS). The official opening of the BIP was led by Prof. Bolesław Rok, a renowned expert in sustainable management, co-founder of the RES. Centre for Reimagining Sustainability, advisor to sustainability-focused startups, and co-author of ESG and positive-impact startup rankings, along with Prof. Joachim Henkel (TUM), founder of the EU Week initiative, Vice Dean for Research at TUM, and a recognized authority in technology and innovation management. Following the opening, the programme continued with a session led by Dr. Mateusz Zawistowski, titled Startup Innovation Ecosystem. Participants also took part in hands-on workshops delivered by experts from EY, and attended two keynote lectures offering diverse international perspectives: • The Asian Way to Innovation by experts from the Asia-Europe Foundation, and • European Innovation Scoreboard (EIS) and the AI Act delivered by Dr. Karolina Małagocka. The programme concluded with a closing keynote by Prof. Marcin Piątkowski, Program Leader at the World Bank in New Delhi. His lecture, titled What Makes Countries Rich and What Keeps Them Poor: Lessons from the European Growth Champion, provided a comprehensive wrap-up of the BIP and reflected on Europe’s experience with economic growth.
KU Program Leader: Dr. Monika Sońta
Syllabi: available here
Communication and Future Scenario Planning in the Age of AI
Partners: - ESIC University, Spain - Montpellier Business School, France - Kozminski University, Poland Daty: 6-9 May 2025
Booklet: here Description:
In May 2025, Kozminski University (KU) hosted participants of the BIP programme Communication and Future Scenario Planning in the Age of AI, in collaboration with ESIC University (Spain) and Montpellier Business School (France). On behalf of KU, 40 students from the Management and Management & AI programs took part in the BIP. The aim of the course was to explore how artificial intelligence tools can support communication within organizations. During the one-week on-site program at KU, as well as online sessions held before and after, students engaged with key theoretical frameworks such as SCOT (Social Construction of Technology), communication as organizing, sense-making, and reflective SCRUM communication. Throughout the course, students worked with business tools including the Sustainable Innovation Canvas, Communication Challenge Canvas, and Conversation Design Canvas to analyze trends and challenges in corporate communication. As part of the program, students also participated in a study visit to Orange, where representatives from BlueSoft conducted a workshop on corporate communication using AI tools. At the end of the course, students developed future-of-work scenarios as their final outcome.
KU Program Leader: Monika Sońta, PhD
Syllabi: available here Program
Experiential luxury: beauty & wellness
Partners:
- American Business School Paris, France
- IUML University, Italy
- Kozminski University, Poland
Dates:
27-31 May 2024 (ABS)
14-18 October 2024 (KU)
3-7 March 2025 (UILM)
Description:
In October 2024, KU hosted participants from The American Business School Paris (France) and IULM (Italy) of the BIP: Experiential Luxury: Beauty & Wellness. From Kozminski University took part in the BIP 23 students from the Management and Finance & Accounting in Management programs. During the program, students had the opportunity to participate in classes related to luxury brands, wellness, and beauty branding. As part of the program, they visited Maison Sisley in Warsaw and MG Evolution. Workshops were led by representatives from L'Oréal Poland and an entrepreneur who runs her own beauty clinic. At the end of the program, students worked on a project focused on the rebranding of a luxury wellness and beauty brand from one of the selected companies.
KU Program Leader: prof. Waldemar Karpa
Syllabi: available here
More pictures from Warsaw's edition can be found here
Family Business in Europe
Partners:
- Amsterdam University of Applied Sciences, Faculty of Business & Economics, The Netherlands
- Berlin School of Economics and Law, Germany
- ESIC University, Spain
- Kozminski University, Poland - detailed description below
Dates: 8-12 May 2023 (KU)
Spring term 2023/24 (Berlin)
Winter term 2024/25 (host TBC)
Description:
In May 2023, we had a great pleasure to organize the very first BIP at Kozminski University: Family Business in Europe and welcomed students from The Berlin School of Economics and Law, Amsterdam University of Applied Sciences and ESIC University to discuss challenges of the family businesses. They joined 42 students of Entrepreneurship major and exchange Incoming students in a series of insightful lectures, company visits (family owned), creative workshops and family business case studies.
KU Program Leader: Svetlana Gudkova, PhD, Head of Entrepreneurship Major
Syllabi: available here
More pictures from Warsaw's edition can be found here
Video from the Warsaw's edition - enjoy :)
Luxury Hotel Innovation & Sustainability
Partners:
- American Business School Paris, France - "Fashion, Fragrance, Fame & Fortune" - syllabi
- IUML University, Italy- "Luxury and the Production Process. From the factory to the showroom. Quirks in distribution in the luxury industry
- Kozminski University, Poland - "Hotel Innovation & sustainability: Disappearing local artisanship and its impact on the luxury industry" - detailed description below
Dates:
9-13 May 2023 (ABS)
22-28 October 2023 (KU)
3-9 March 2024 (UILM)
Description:
In October 2023, KU hosted participants of BIP: Hotel Innovation & Sustainability, from The American Business School Paris (France) and IULM (Italy). They were joined by 9 KU regular students majoring in Management and Economics. During the program, students had a chance to attend classes related to luxury hospitality sector, sustainability in luxury and luxury branding. Together with that, they participated in luxury hotels (to Raffles Europejski and NOBU) and boutique (Zosia Chylak) visits.
The objective of the course is to give students the knowledge and tools necessary to lead a successful career in the luxury hospitality industry, whether in retail, sales, or HR, finance, and consulting. The module aims at giving a panorama of the sector, adopting a cross-disciplinary and cross-cultural approach. The course has been designed to combine academic foundations related to luxury (e.g. luxury consumer behavior), empirical illustrations of best practices in the industry, as well as upcoming challenges resulting from the ongoing digital transformation and environmental challenges.
KU Program Leaders: prof. Waldemar Karpa, Krzysztof Chmielewski PhD
Syllabi: available here
More pictures from Warsaw's edition can be found here
Beyond the Nation Stereotypes
Partners:
- Thomas More University of Applied Sciences, Belgium - program
- ISCPA Paris, France – “Introduction to the Job of International Correspondent” - program
- ESIC University, Spain
- Kozminski University, Poland – “Beyond the Nation Stereotypes: media, society, economics” - detailed description below
Dates:
October 2022 (ISCPA) - program
5-10 November 2023 (KU)
13-17 November 2023 (Thomas More) - program
Description:
In November 2023, we conducted the last BIP of this year: Beyond the National Stereotypes and welcomed students and staff from Thomas More University of Applied Sciences (Belgium), ISCPA (France) and ESIC University (Spain). Students has a great opportunity to learn about Social and Economics Changes in Poland, Media in Poland, National Branding (the case of Poland) and Cultural Stereotypes. As part of their project work, they were identifying the national branding of other countries and for their final group project, they designed National Brand Campaign Strategy.
KU Program Leaders: Dorota Mackenzie PhD, Krzysztof Kuźmicz PhD
Syllabi: available here
More pictures from Warsaw's edition can be found here
Go to Market Strategies of Digital Products and Services
Partners:
- EM Normandie, France
- ESIC University, Spain
- Berlin School of Economics and Law, Germany
- Kozminski University, Poland
Dates:
July 2023 (EM Normanie)
January 2024 (ESIC)
May 2024 (ALK)
November 2024 (Berlin)
Description:
KU Program Leader: Karolina Małagocka, PhD
Blended Intensive Programs attended by KU Students
Blended Intensive Program: Introduction to the Job of International Correspondent
Number of participants from KU: 18
Blended Intensive Program: “Citizen Science for Psychological Wellbeing”
Number of participants from KU: 1
Blended Intensive Program: “Fashion, Fragrance, Fame & Fortune”
Number of participants from KU: 12
Blended Intensive Program: “The 21bis News Lab in Mechelen”
Number of participants from KU: 11
Blended Intensive Program: “From Bitcoin to NFTs, surviving the natural selection”
Number of participants from KU: 18
Blended Intensive Program: “Intercultural sustainability”
Number of participants from KU: 11
Blended Intensive Program: “Family Business and Entrepreneurship: Opportunities for growth”
Number of participants from KU: 35
Blended Intensive Program: “Human to Human Marketing in the Age of AI”
Number of participants from KU: 10
Blended Intensive Program: “Digital Business Models and Entrepreneurial Marketing” Number of participants from KU: 13 Program
Blended Intensive Program: “Marketing & CSR Building Sustainable Brands” Number of participants from KU: 17 Program
Blended Intensive Program: “From blockchain to NFTs: navigating the digital frontier” Number of participants from KU: 13 Program
Blended Intensive Program: “Beyond Feshion - Design and Italian Creativity” Number of participants from KU: 11 Program
Blended Intensive Program: “Family Businesses and Entrepreneurship: Value Creation in Challenging Times” Number of participants from KU: 30 Program
Blended Intensive Program: „IBE ReGloMi 2025 Innovating for a Sustainable Tomorrow” Number of participants from KU: 15 Program
Blended Intensive Program: “New Marketing Trends” Number of participants from KU: 7 Program
Blended Intensive Program: “AI in Education - Innovation & Fairness” Number of participants from KU: 8 Program
Blended Intensive Program: Luxury Brand and Marketing Strategy - From Luxury to Ultra Luxury Number of participants from KU: 11 Program
Short-term Mobilities Coordinator
At the International Cooperation Office (BWZ), responsible for the administration of short-term mobility processes, including Short-Term Mobilities and Blended Intensive Programs.
Responsible for preparing ALK students for short-term mobility periods, maintaining direct contact with incoming short-term exchange students, and cooperating with partner universities.