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EMAC Regional Conference 2021

Warsaw, Poland
22-24 September


Extending boundaries: The impact of digital world on marketing




“The Only Thing That Is Constant Is Change”

Heraclitus of Ephesus

Digital revolution has radically transformed marketing environments, inducing profound changes in organizations, their marketing activities and research. Nowadays, we assume digital marketing to be something natural. Can digitalization, however, progress even further? What further changes should we expect? Or maybe, on contrary, we need a digital detox? What are the challenges to marketing in the era of automation and big data?

The Conference focuses on the impact of technology on marketing. It aims to diagnose what changes digitalization brings to marketing theory and practice, and what are the directions of the development of digital environments and marketing.


About EMAC

The European Marketing Academy (EMAC) is a professional society for people involved or interested in marketing theory and research established in 1975. The purpose of the European Marketing Academy is to provide a society for persons professionally concerned with or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing.

At present, the Academy has over 1000 members from more than 57 different countries in all five continents.

More information about EMAC.

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