Information card 

PhD
KRZYSZTOF CHMIELEWSKI

Department of Marketing

PhD KRZYSZTOF CHMIELEWSKI

CV
History of scientific positions:
2016
Assistant Professor, Department of Marketing, Kozminski University, Warsaw
2009–2016
Research Assistant, Department of Marketing, Kozminski University
Research area:
  • marketing management
  • Corporate Brand
  • marketing
  • marketing efficiency
Internships:
2013
ISTANBUL KÜLTÜR UNIVERSITY, Turkey
2011
Baden-Wuerttemberg Cooperative State University Mannheim, Germany
Scholarships/ / Awards:
..
Rector's Award for scientific publication.
..
Rector's Award for scientific publication.
..
Rector's Award for scientific publication.
Publications
Articles in scientific journals:
  • BUCHALSKA J., CHMIELEWSKI K., DOCZEKALSKA A. (2015), "The concept of corporate reputation in marketing and polish law - the search for interdisciplinary communication", EKONOMIA I PRAWO, 2/2015, s.189-203
  • CHMIELEWSKI K. (2015), "The role of the corporate brand in the brand portfolio", LOGISTYKA, 2, s.1160-1165
  • CHMIELEWSKI K. (2014), "Creation of value through corporate brands", MARKETING I RYNEK, 8, s.344-348
  • CHMIELEWSKI K., TARANKO T. (2014), "Brand as a Source of Value for Its Buyer and Owner", MANAGEMENT AND BUSINESS ADMINISTRATION CENTRAL EUROPE, 4, s.133-143
  • CHMIELEWSKI K. (2013), "Meausuring the financial aspects of brand extensions", PRACE NAUKOWE WYŻSZEJ SZKOŁY BANKOWEJ W GDAŃSKU, 21, s.145-154
  • DE POURBAIX P., CHMIELEWSKI K. (2013), "The role of social media in the young consumers market - case study for Poland and German", VISNYK DERZHAVNOGO UNIVERSYTETU L'VIVS'KA POLITEKHNIKA, 762, s.165-173
  • CHMIELEWSKI K. (2013), "The essence and importance of sports sponsorship in building a corporate brand", HANDEL WEWNĘTRZNY, 3, s.180-187
Monographs:
  • CHMIELEWSKI K. (2016), Corporate Brand Management, GRIN Verlag
  • CHMIELEWSKI K. (2012), "Marketing Research and Planning", -, Cengage Learning Custom
Chapter in monographs:
  • CHMIELEWSKI K., Saykiewicz J. (2012), "The role of Corporate Brands in Market Development" in: "GLOBAL COMPETITIVENESS IN A TIME OF ECONOMIC UNCERTAINTY AND SOCIAL CHANGE: CURRENT ISSUES AND FUTURE EXPECTATIONS", International Management Development Association, Helsinki, International Management Development Association (IMDA), s.371-378
zobacz pozostałe publikacjeukryj pozostałe publikacje
  • CHMIELEWSKI K. (2011), "The role of trust and leadership in the global marketing driven organization" in: "Management of the Marketing Activities local, international and worldwide", Arnold Pabian, Częstochowa, Wydawnictwo Wydzialu Zarzadzania Politechniki Czestochowskiej, s.191-211
  • CHMIELEWSKI K. (2010), "Comparative Analysis Of Integrated Promotions Aimed At Children In Poland And Germany" in: "Integrated promotional activity on national and international markets", Pabian A., Częstochowa, CZĘSTOCHOWSKIE WYDAWNICTWO NAUKOWE, s.272
Scientific Activities
Participation in conferences:
  • 14th International CIRCLE Conference: Creating and delivering value, 2017.04.19
  • "Marketing Forum: Anatomy of market success : marketing or innovation?", 2015.05.08
  • "XXV CONGRESS OF DEPARTMENTS OF MARKETING, COMMERCE AND CONSUMPTION "MARKETING, COMMERCE, CONSUMPTION - PAST EXPERIENCES AND CHALLENGES OF THE FUTURE", 2014.09.15
  • , 2013.09.26
  • "The functioning of modern companies - New trends in the management and marketing", 2013.09.20
  • "21st World Business Congress of the International Management Development Association (IMDA)", 2012.07.04
  • "Management of the Marketing Activities local, international and worldwide", 2011.11.24
  • "Nowe kierunki, metody, techniki w zarządzaniu i marketingu", 2011.11.24
  • " 2ND EDEN DOCTORAL & YOUNG SCHOLAR SEMINAR ON VISUALISING, MEASURING AND MANAGING INTANGIBLES AND INTELLECTUAL CAPITAL", 2011.09.26
  • "VISUALISING, MEASURING AND MANAGING INTANGIBLES AND INTELLECTUAL CAPITAL", 2011.09.26
  • "Integrated promotional activity on national and international markets", 2010.11.29