Master in Digital Marketing 2-year program - Specialization on the Master in Management Program


The program is aimed at preparing “digitally native” students for the role of managers and specialists ready to take advantage of Internet and network technologies in creating competitive advantage of an enterprise. The greatest value of the program is to provide the students with the mix of the top quality managerial courses with the specialized courses linked with Internet and technology influence on contemporary management.

The project responds to the widening competence gap in the labor market, ie. the growing market demand for professionals proficient in operating in cyberspace that are able to exploit its potential to the strategic development of the organization, and the lack of educational products, which focus on educating students in the field of management over the Internet, its features and the changes it produces.

After completing the specialization, students will demonstrate high competences in management of an organization using the potential of the Internet and cyberspace.


Katarzyna Bors, Marketing Operations Portfolio Lead for Poland, Accenture Operations

Virtual world is at constant change – more and more customers are now leveraging digital for their day to day private and professional life. At Accenture we constantly strive to understand the challenges of our clients within digital world, help them to become digitally agile, establish effective digital presence and ensure that their campaigns, content that is posted as well as the impressions created by their consumers is led by example of best practices across industries.

People are our key asset and success of Accenture is proven by capabilities of people that are daily managing the client relationship and digital challenges. Our primary focus is to ensure capabilities development of our people for the industry relevance. The partnership with Kozminski University in  Master in Management in Virtual Environments is instrumental part of this mindset as an opportunity to attract digitally oriented people – the talents who we think can find their desired place to work in our organization and take the opportunity of professional progression.


  • Mix of top quality managerial courses with the specialized courses linked with Internet and technology influence on conteporary management
  • Many interactive and specialized courses in the form of seminars, workshops, simulation games
  • Within selected specialized courses visits for students in innovative Polish organizations (company visits)
  • Improving the level of education through the implementation of a study visit to a leading academic center in Norway for KU faculty
  • Lecturers conducting the courses are eminent specialists in the use of modern information technology management, with extensive experience in both research and business.
  • After completing the specialization, students will demonstrate high competence for managing an organization using the potential of the Internet and cyberspace.


After completion of the program, graduates will among others know how to effectively:

  • Manage organizations in contemporary business landscape
  • Take advantage of business models available in the cyberspace
  • Use the Internet and social media in management and marketing activities,
  • Manage the virtual cooperation and organization changes determined by the Internet
  • Synergistically combine on-line and off-line business activities
  • Take advantage of the virtual communities’ potential, exemplified by crowdsourcing
  • Use in business practice such phenomena as: collaboration, business networking, digitization and virtualization
  • Operate in legal, financial and ethical e-environment
  • Cooperate with e-customers – prosumers


Graduates of the new program in management can develop their career in:

  • Companies for which the the Internet is or can be very important from the business point of view
  • Consulting companies identifying the potential of the Internet for business activities of IT companies
  • Interactive agencies, marketing, public relations or research companies providing Internet services to other companies
  • Public institutions implementing digitalization processes
  • Companies implementing e-business projects, establishing their own e-business


    • Artificial Intelligence in Business
    • Digital Transformation
    • Business Data Mining
    • Project Management
    • CRM and Marketing Automation
    • Digital Consulting Project
    • Customer Portfolio Analysis
  • Digital Marketing
  • E-commerce and E-business Strategy
  • Digital Analytics
  • Mobile and Social Media Management
  • Graphic Design and Video Production
  • Web Design and Management
  • Customer Experience Management



    • Full-time programs

    Classes take place from Monday to Friday in the morning and in the afternoon.

Admission requirements 

Admission for Master programs at Kozminski University is based on personal interviews. Candidates who apply for a Master program in the same field in which they have previously obtained a Bachelor diploma are not required to participate in the interviews. 

Foreign Candidates are admitted with omission of the above mentioned regulations in accordance with the ordinance of the Minister of Science and Higher Education of the Republic of Poland of September 9, 2009.

Required documents 

Application for full time and part time Master's programs at Kozminski University must include:

  • application form - complete the form online, print and sign
  • original Bachelor/Master degree diploma or notarized copy and transcript of records
  • 1 signed passport photograph
  • copy of the national ID or a passport 
  • CV in English
  • at least one reference letter
  • proof of payment of the admission fee (non-refundable)
  • certificate confirming proficiency in English (unless the high school/university courses were taught in English) - e.g. FCE, CAE, CPE, BEC, CEIBT issued by the University of Cambridge; IELTS (>=6.0 points); TOEFL IBT (>=87 points); TOEIC (at least 700 points from the test); LCCI (English for Business level 2, 3, 4); London Test of English certificates (PEARSON) - level 3, 4, 5 (certificates Edexcel). 
  • Polish citizens citizens who did their previous studies in English or who scored at least 95% on the basic level or 80% in the extended level from English Language at the Polish Matura or successfully went through the interview, can be excluded from submitting an English proficiency certificate. 
    List of documents confirming the knowledge of English language (pdf)

Foreigners are additionally required to submit:

  • copy of a valid visa or the residence permit
  • medical certificate
  • health and accident insurance

All documents issued in foreign languages should be translated into Polish or English by a sworn translator.

The admission fee for all programs delivered in English is 950 PLN for EU citizens and 1450 PLN for non-EU citizens.
Payment of the admission fee should be made to  the following bank account:

Name of the bank: Pekao S.A. II o/Warszawa
Address: Grzybowska 53/57,  Warszawa
Bank account number: 20 1240 1024 1111 0010 1646 0637

Candidates from foreign countries 

Foreigners who need a visa to study in Poland are additionally required to make payment of tuition for one full year of studies before we can issue documents necessary in the visa application process i.e. invitation to come to Poland and the admission decision. Admission commission issues a conditional acceptance letter including individual account number to which the payment should be transferred in Polish Złoty (PLN) calculated according to the exchange rates of the National Bank of Poland ( In case the candidate is denied a visa tuition is returned. Admission fee is non-refundable.

In case of visa, accommodations and other daily issues please contact our Students Support and Service Center:

Step-by-step admission procedures 


Register on-line

The admission form is available online or at the Admissions Office. 

Admission online 

Transfer from another university 



Make payment of the admission fee

The admission fee should be transferred to the Kozminski University bank account or made through the system available after completing the online application form.


Submit your application

All of the required documents should be submitted in the Admissions Office (in person or via regular post).




Qualification interview

Participation in the qualification interview is required in case of Polish candidates who choose a Master program in different field from the one which they studies in the Bachelor program.


Admission decision

The decision is issued on the day of submission of the application (if documents submitted in person) or within ten working days (if documents submitted via regular post).


Signing of the contract

The final step of the admission process is signing the agreement.




Master's Program in Digital Marketing (full-time) 

Paid in full Paid in five installments
Tuition for semester 12050 PLN 5 x 2430 PLN
in EUR* 2890 EUR* 5 X 583 EUR*
in USD* 3545 USD* 5 X 715 USD*
Admission fee EU - 950 PLN non-EU - 1450 PLN
in EUR* 228 EUR* 348 EUR*
in USD* 280 USD* 427 USD*

* Exchange rates according to NBP table of 2018-01-16: 1 EUR = 4,1696 PLN, 1 USD = 3,4010 PLN
PRICES IN PLN ARE APPLIED. If you pay in EURO or USD please note that payments in EUR and USD are recalculated into PLN according to the exchange rate of Millennium Bank based on the day of receipt of payment to the Kozminski University bank account. Check current exchange rate.